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  • 200-101 Meta Blueprint Certified Marketing Science Courses

    You will learn how to take data, insights and measurement to make informed marketing recommendations with these Marketing Science courses. The lessons are organized around topics that can be applied for Data Scientists, Marketing Scientists, Quantitative Researchers, or Data Analysts...

    • Collection
  • What is Meta Certification

    Meta certification recognizes advanced level proficiency with Meta's family of apps and services.

    • Rating 4.7
  • Stronger Connections with Conversions API

    In this course, you'll learn about the evolution of ads, how businesses can adjust to the evolution of ads, create more reliable connections with Conversions API and decide what information to share.

    • Duration 32m
    • Rating 4.8
  • Digital Marketing Associate Certification Prep

    Are you studying for the Digital Marketing Associate Certification, but need some extra help? Or perhaps, would prefer a live virtual experience while studying with a group of peers? This one-day workshop will deepen your knowledge around the Advertising...

    • Event
  • Certification Prep Virtual Training | Media Planning and Media Buying

    Certification Prep offers instructor-led training sessions designed to provide guidance on how Facebook can fit into your media plan, while also detailing advanced campaign optimization strategies. This includes tactics for utilizing data to increase performance, measuring the impact of ad...

    • Event
    • Rating 5.0
  • Engage an Audience on Social Media

    This lesson helps you identify tactics to build relationships with their audience on Facebook and Instagram through organic engagement. You will also learn how to measure awareness and audience engagement.This video is suitable for entry-level learners, including job seekers...

    • Duration 21m
    • Rating 4.5
  • Measurement

    This lesson helps students develop an understanding of ad performance using the reporting tools in Ads Manager. They will also learn how to analyze ad results based on success metrics along the customer journey.This video is suitable for entry-level...

    • Duration 13m
    • Rating 4.8
  • Create Content for Facebook and Instagram

    This lesson helps you understand the importance of sharing engaging visual content on social media, and offers tips for developing it. You will also learn the difference between brand voice and tone, and best practices for developing written content...

    • Duration 22m
    • Rating 4.9
  • Adapt to the Evolving Ads Ecosystem

    People prefer personalized ad experiences, however they also have greater expectations for data control and transparency. This training helps you to understand how the ads ecosystem is changing, how this might impact your current advertising practices and how to...

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  • Facebook Advertising: Audience and Placements

    This lesson explores the differences between Core, Custom and Lookalike Audiences, and when each is most appropriate based on the ad objective. You will learn where different ad placements appear across Facebook apps and technologies. The value proposition and...

    • Duration 17m
    • Rating 5.0
  • Liquidity Tools & A/B Testing

    Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...

    • Event
  • Build a Business Presence on Social Media

    This lesson explores the value of having a business presence on social media. You will learn how to create a customer persona that attracts a quality audience on Facebook and Instagram. You will also learn how to define a...

    • Duration 17m
    • Rating 4.6
  • Troubleshoot Catalog for Dynamic Ads

    Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...

    • Event
  • Generate Insights to Make Data-Driven Recommendations

    Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...

    • Event
  • Optimize and Troubleshoot the Meta Pixel

    Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...

    • Event
  • Get started with catalogs on Facebook and Instagram

    Facebook has created the catalog tool to continue to provide solutions that help businesses sell products online. Catalogs can help businesses create meaningful connections between their customers and their product inventory. It helps businesses to find high intent shoppers who...

    • Event
  • DO NOT USE - TEST PATH 2

    This lesson prepares you to recognize what Instagram Reels is and use it to connect with audiences, entertain and get discovered by new people.

    • Path
    • Duration 15m
    • Rating 5.0
    • Beginner