Creative Strategy Essentials
These Meta Blueprint courses were handpicked by Facebook's Creative Agency Partners. Together, we designed this learning path for creative agency teams keen to keep their understanding of Facebook capabilities fresh.
All Activities
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Promote Your Page
Use this lesson to learn: How to create a promotion to drive traffic to your Facebook Page. How to choose the right creative, targeting and budget and schedule for your promotion.
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Get More Leads
Use this lesson to learn: What Get More Leads ads are and how they can benefit your business. How to set up a Get More Leads ad, step by step. How to access lead data, allowing you to follow up with prospects...
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Promote Your Call to Action Button
Use this lesson to learn: How to add and edit a Call to Action Button to your Page. How to create an ad to promote your Call to Action Button. How to choose the right creative, targeting and budget and schedule...
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Promote Your Website
Use this lesson to learn: How to make a promotion from your Page to drive traffic to your website. How to choose the right creative, targeting and budget and schedule for your promotion.
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Boost Your Event
After you create an event you can “boost it” which turns it into an ad. Boosting an event can help increase awareness and ticket sales. In this course, we walk you through how to boost an event, step by step.
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Promote Your Business Locally
Use this lesson to learn: How to reach a local audience with your Page ads. How to choose the right creative, targeting and budget and schedule for your event.
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Introduction To Page Promotions
This lesson is the first in a series showing you how to run promotions from your Facebook business Page. The other lessons in this series will dive deeper into measurement, optimization, editing Page promotions and each of the specific Page promotion...
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Boost Your Post
Use this lesson to learn: What boosted posts are and how they can benefit your business. The difference between an organic post and a paid post. How to boost your Page Post.
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Facebook and Partner Solutions
An overview of first-party and third-party measurement solutions.
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Measurement Foundations: An Introduction
An overview of Facebook's approach to measurement.
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The Measurement Journey
An overview of the journey towards good marketing.
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Key Attributes of Conversations
Memorable Conversations on Messenger are expressive and distinct. Learn what makes a conversation engaging on Messenger.
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Messenger Experience Lifecycle
Messenger is used across the consumer journey. Learn the high-level approach to engage with your audience from the beginning, middle and end of the Messenger experience lifecycle.
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Formats and Asset Optimization
As you have many options to display your creative assets on our platforms, learn how each format works and how to optimize your assets accordingly.
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Messenger Development Process
Put your Messenger experience into action following our 5 step approach from identifying your approach to optimizing your final product.
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Our Value within Digital Marketing
Through our various digital platforms, we offer you unique opportunities for engaging with your customer and reaching your audience. Learn the value Facebook brings to the digital marketing landscape.
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Business Goals and Ad Objectives
How can Facebook advertising align with your business needs? Learn how our ad objectives map to the actions you want consumers to take.
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Platforms and Placements
Over four of our platforms, we offer more than 13 ad placements. Learn how people interact with our platforms and how each placement helps us deliver your ads to your audience.
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Insights on Stories
Use this lesson to: • Find insights for organic stories on Instagram and Facebook. • Find insights for ads in stories Instagram and Facebook.
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Creative Tips for Ads in Stories
Use this lesson to: • Optimize your creative for stories ads. • Create more enaging ads in stories.
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Create Stories
Use this lesson to: • Understand how people are using stories. • Identify the ways that stories can help you build your brand. • Create a story for your business.
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Run Ads in Stories
Use this lesson to: * Prepare creative for ads in stories. * Identify which ad objectives support ads in stories * Create and run stories ads using Ads Manager. * Create and run stories ads through the ads API.
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Introduction to Stories
Use this lesson to: • Identify what stories are. • Know how the Facebook community uses stories. • Know where stories are available across the Facebook family of apps and services.
