ASP, Signals, FMPA
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Lead Generation
Lead generation is a vital component in building successful business funnels. Attend this session for deeper insights and greater clarity on generating and qualifying leads on Meta platforms.
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Upgrade your advertising with Advantage+ Shopping Campaigns
Built for direct-to-consumer or single brand online retailers, Advantage+ shopping campaigns is a first-of-its-kind always-on solution that leans on new machine-learning models to connect relevant ads to shoppers with implicit and explicit intent. With ASC, advertisers can create a single...
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Upgrade your advertising with Advantage+ catalog ads
Learn what Advantage+ catalog ads are and how they can help you achieve your business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting up your Advantage+ catalog ads...
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Easter Bootcamp
With Easter right around the corner, we want to make sure you're fully prepared to create successful campaigns. To help you maximize your product offerings, creative journey, and campaign performance, we've put together a tailored 3-day training program specifically for...
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Strengthen Digital Marketing Signals Week
Strengthen your overall performance, optimization, targeting, and reporting, by enriching the event data you pass back to Meta and facilitate better machine learning and overall results. In these series of sessions we explain the theory and the practical steps of...
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Grow your audience with Advantage+ app campaigns
This course explores Advantage+ app campaigns and how these campaigns can help grow mobile app audiences. You’ll also discover how to implement Advantage+ app campaigns and discover strategies to help campaigns succeed. Don't see any events here? Be sure to...
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Marketing Science
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. This instructor-led course is a set of four sessions designed to help learners prepare for the Meta Certified Marketing Science...
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Generate high-quality leads with Meta technologies
This course explores how you can achieve, and optimize for, quality leads using lead generation solutions across Meta technologies.
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Ramadan Education Program
As Ramadan approaches, our 4-day training program in Nigeria and Ghana will help you plan your campaigns more efficiently. Maximize your product offerings, creative journey and campaign performance with this program.
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Automate four aspects of your campaign setup to improve results
In this training, you’ll learn how media teams that embrace machine learning and automation tools become more efficient and uncover fresh insights. You’ll also learn about the tools that increase liquidity across four dimensions: budget, audience, placement and creative.
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Design and Creative
Join us for series of sessions on Design and Creative
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Adapt your marketing strategies for the evolving ads ecosystem
As the ads ecosystem evolves, people have greater expectations of data control and transparency. At the same time, people prefer personalized ad experiences. This training helps advertisers understand how the three key evolutions in the ads ecosystem are likely to...
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Troubleshoot the Conversions API
Learn how to verify proper implementation of the Conversions API setup, optimize your configuration of the Conversions API and troubleshoot issues that may arise after the direct implementation of the Conversions API.
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Set up, implement and verify the Conversions API
Learn how to set up and directly implement the Conversions API.
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Configure and Troubleshoot the Conversions API Gateway
The Conversions API Gateway is a self-serve configuration option in Events Manager that simplifies the implementation of the Conversions API. In this course, we explore the purpose, features and benefits of the Conversions API Gateway, and how to configure...
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Social Good for Business
People around the world are motivated to achieve meaningful change for society through social good. Businesses and brands can also make social good a priority and help create a better future for their customers, their businesses and the world....
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Configure Events Impacted by iOS 14 Changes
To adapt to the Apple iOS 14 policy requirements, Facebook and other platforms must use new frameworks that limit, aggregate and delay event reporting. In this course, you’ll learn how these changes may impact your access to data used for...