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Take Your Ads to the Next Level
Sharpen your advertising skills with advanced advertising solutions. In this two-day immersive workshop, you’ll dive deeper into how you can increase budget, audience, placement, and ad creative liquidity through tools like campaign budget optimization, advanced targeting, automatic placements, dynamic...
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Advanced Matching for the Web
Advanced matching for the web enables advertisers to match Facebook users to pixel events, in cases where the pixel alone cannot perform the matching. Complete this course to learn about options, setup, troubleshooting and more. Don't see any events...
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Anna Glass, Dance Theatre of Harlem
Anna Glass has been involved in the performing arts as both an artist and arts administrator for over twenty-five years. She currently serves as the Executive Director of the Dance Theatre of Harlem where she co-launched, with Artistic Director Virginia...
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Run Your Business Remotely in Times of Uncertainty with Carolee Gearhart
Discover tools, tips, and resources to help you manage your business remotely and navigate these challenging times.
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Monique Nelson, UWG
Monique L Nelson is chair and chief executive officer of UWG, the country's longest-standing multicultural marketing agency. She took the helm of the agency in May 2012, when founder and advertising pioneer Byron Lewis retired.
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COVID-19 Resources
Get tips, training, and more to help you stay open and connected to customers during the coronavirus (COVID-19) outbreak.
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#GenBlack is Skilled: A Seat at the Table
This panel is dedicated to inspiring the next generation of Black professionals who will increase Black economic empowerment through employment and entrepreneurship. The panel will bring together Career Connections alum Maddison Gold, founder of Digital Marketing agency Foundation, Ross...
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Choosing the Best Audience for Your Marketing
Learn how to engage the people most likely to be interested in what you’re selling. We’ll explain the concept of target audiences and teach you how to create them for your business.
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Scale Your Advertising Efforts with Ads Manager
Learn how to use free tools to help you collect donations and enable supporters to fundraise for your non-profit. The module will also teach you how to scale your organization and drive tangible results with the help of Facebook Ads.
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Using Facebook Ads to Drive Subscriptions
Using five levers (Objective, Targeting, Bidding, Optimization and Format) to engage existing and new audiences in order to drive subscribers.
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Erik Day, Dell Technologies
Erik Day is the head of Dell Technologies Small Business division in North America, driving initiatives that support the company’s goals around helping entrepreneurs scale and prosper. Day has been at Dell Technologies for more than 20 years and has...
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Taylor Graham, Shopify
Taylor helps brick & mortar businesses blur the lines between online and in-person commerce so they can become future-proof. She's a Product Marketer for Shopify Retail, working closely with the product teams to build innovative, easy-to-use solutions that help businesses...
