Keep your community informed on Facebook and Instagram
This lesson prepares you to provide accurate information, prevent the spread of misinformation and understand how Facebook encourages people to vote.
All Activities
-
-
Tips to create audiences for your next campaign
Learn how to use audience segmentation, maximise your sources and improve the quality of audiences created in Ads Manager.
-
Align a business goal to an ad objective
Learn how to set a business goal and choose a ad objective that aligns with their business goal in Meta Ads Manager.
-
Use Meta App Events to target, optimize and measure
Learn ways to use App Events to improve your business targeting, optimization and measurement practices.
-
Get started with the Cloud API
Learn how developers use the WhatsApp Business platform, and the benefits of using the cloud-hosted version of the API.
-
Create a Profile for an Instagram Business Account
This lesson will show how to set up an Instagram profile for a business account.
-
Use WhatsApp for a business
Learn about the value of a WhatsApp Business account, how to set one up and how to connect with customers.
-
Build an online business presence with Instagram
Learn how to establish an online presence for a business with the free tools and features of an Instagram Business account.
-
Create audiences in Meta Ads Manager
Learn about the different types of audiences available for ads and how to create them for ad campaigns in Ads Manager.
-
Create ads that click to WhatsApp
Learn how to create ads that click to WhatsApp from your WhatsApp Business app, Facebook Page and Instagram business account.
-
Helping people throughout the customer journey
This lesson prepares learners to create an effective lead generation campaign, across Meta technologies, by supporting and nurturing leads throughout the customer journey.
-
How to evaluate and analyse campaign results
Learn how to evaluate past campaigns and use metrics to optimise your approach to future campaigns on Meta Ads Manager.
-
Measure the success of your ads
Learn how to identify and use success metrics relevant to your ad objective to create and refine ads in Meta Ads Manager.
-
Share content consistently
This lesson prepares you to plan, create and share content to engage potential voters.
-
Connect with voters
This lesson prepares you to use Business Suite to connect with voters and manage your online presence across Facebook and Instagram.
-
Customize ad creative in Meta Ads Manager
Learn how to create ads and review format, placement and creative options in Ads Manager.
-
Set up your ad creative
Learn how to understand the creative elements and add action buttons to your ads in Meta Ads Manager.
-
Choose the best ad format
Learn how to choose an ad format that aligns with a given campaign objective and ad placement in Meta Ads Manager.
-
Create ads from a Facebook Page
This lesson will establish the difference between an ad and a Page post. Students will learn when to use each of the two ways to advertise from your Page: boosting a post and using a Promote Now button.
-
Generate new leads for your business with Meta lead ads
Explore how you can achieve, and optimize for, quality leads using lead generation solutions across Meta technologies.
-
Reach your customers with ads that click to WhatsApp
Learn how to use ads that click to WhatsApp to help grow your business and reach new and current customers.
-
WhatsApp Business platform overview
Learn about the purpose and use cases of the WhatsApp Business Platform, and the benefits of using the cloud-hosted version of the API.
-
Get started with advertising on Facebook and Instagram
Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.
-
Introduction to the WhatsApp Business platform
Learn about the purpose of the WhatsApp Business platform, how it works and how it helps businesses communicate with customers
