Set up your ad creative
Learn how to understand the creative elements and add action buttons to your ads in Meta Ads Manager.
All Activities
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The three types of ad audiences
Learn how to define and differentiate the various types of audiences available for ad campaigns in Meta Ads Manager.
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Introduction to Meta app events
Learn how to use Meta app events and the SDK to improve the efficiency and impact of ad campaigns.
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Create compelling ad visuals
Create captivating images for ads you build in Meta Ads Manager and make high-quality videos to tell the your business story.
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Knowledge check
Take this quiz to assess your knowledge on creating ads with Ads Manager.
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Establish your campaign on Facebook
This lesson prepares you to set up a Facebook Page for a campaign and connect to your community with using Facebook apps and technologies.
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Use Meta App Events to target, optimize and measure
Learn ways to use App Events to improve your business targeting, optimization and measurement practices.
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Use WhatsApp for a business
Learn about the value of a WhatsApp Business account, how to set one up and how to connect with customers.
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Keep your community informed on Facebook and Instagram
This lesson prepares you to provide accurate information, prevent the spread of misinformation and understand how Facebook encourages people to vote.
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WhatsApp Business platform overview
Learn about the purpose and use cases of the WhatsApp Business Platform, and the benefits of using the cloud-hosted version of the API.
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How to Implement Meta app events
Learn how to choose the correct Meta app events implementation method based on your business goals.
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Get started with advertising on Facebook and Instagram
In this lesson, students will learn when and how to use Ads Manager, including how to set up an Ads Manager account with the correct currency, time zone, spend limit and payment settings.
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Get discovered with an Instagram Business account
This lesson will show how to create and use an Instagram Business account to achieve business goals.
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Measure the performance of your content
This lesson prepares you to view performance insights for your Facebook Page and Instagram account, and use insights to plan content for future posts.
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Tell your campaign story on Instagram
This lesson prepares you to establish and engage with an Instagram community for your campaign.
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Create ads from your Instagram account
Learn how to use Instagram to create ads for your business.
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Use Creative Tools to Enhance Your Instagram Feed Posts
This lesson covers additional tools to enhance and customise photos and videos in your Instagram Feed.
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Create a Plan for Your Instagram Feed Posts
This lesson provides an overview of the basics of Instagram feed posts and content planning.
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Creative Tips to Enhance Your Feed Posts
This lesson provides an overview of creative tips to enhance Instagram feed posts.
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Meta Certification Practice Test Review - Media Buying
In preparation for the exams, meet with the Meta Blueprint team to take and review the Media Buying practice test together. During the session, you would answer all the questions together with the other attendees via polls, and your Blueprint trainer...
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Meta Certification Practice Test Review - Media Planning
Prepare for your Media Planning certification exam live with the Meta Blueprint team. In this study session, you will answer practice test questions in real-time along with other attendees via polls. After each question, your Blueprint trainer will provide tips...
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Decide who you want to reach overview
This overview outlines the importance of a target audience and how to determine one for your business.
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Understand the customer journey
Learn about the importance of the customer journey.
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Map your customers' journey
Learn how to apply the customer journey to your business online.
