提升廣告體驗，增加 Audience Network 收益
本課程說明您可如何運用應用程式廣告透過應用程式營利、如何控制哪些廣告可出現在您的應用程式，以及如何透過廣告擴大廣告受眾人數。
所有活動
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衡量及提升 Audience Network 廣告成效
本課程說明如何使用營利管理工具衡量廣告成效、根據資料提升廣告成果，以及規劃最佳出價策略。
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透過營利管理工具衡量廣告成效
本單元將帶您瞭解營利管理工具的成效衡量指標，以及出價衡量指標如何影響成效。
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開始使用 Audience Network
本課程將說明如何使用 Audience Network 透過應用程式營利，並帶您瞭解各種廣告格式，以及如何安裝 Audience Network 軟體開發套件（SDK）以便在應用程式內刊登廣告。
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存取成效資料，提升廣告成果
本單元說明如何針對出價成效漏斗中的下降點進行疑難排解，以及調和不同平台間的分析報告差異。
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如何讓 Instagram 內容超群出眾
本課程說明如何為商家建立 Instagram 內容。
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在 Instagram 打造引人入勝的內容
本單元將介紹廣告創意最佳作法，說明這些最佳作法如何協助受眾瞭解您的業務內容，從而在 Instagram 積極參與互動。
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如何為 Facebook 行銷活動建立摘要
本單元將帶您瞭解如何建立業務目標，作為規劃廣告創意摘要的參考。
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列出關鍵績效指標（KPI）以提升成果
理想的關鍵績效指標（KPI）可協助您制定業務目標和行銷成果。
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製作廣告創意摘要
廣告創意摘要可協助您打造出符合業務目標，並能成功觸及目標受眾的廣告。
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從 Facebook 粉絲專頁建立廣告
本課程說明如何從 Facebook 粉絲專頁建立廣告。
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在 Instagram 展開直播
本課程說明如何為商家使用 Instagram Live。
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如何將 Instagram 貼文轉變成廣告
本課程說明如何使用 Instagram 貼文和限時動態為商家刊登廣告。
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運用 Instagram 拓展網路業務
本課程說明如何設定 Instagram 商業帳號和建立商業檔案，以增加商家的曝光機會，並與顧客建立聯繫。
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撰寫成功廣告文案的祕訣
本單元能助您做好萬全準備，為 Meta 平台上的廣告撰寫簡潔明瞭的廣告文案。
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Disaster Resilience Best Practices
Developing a resilient organization is about identifying what you can’t afford to lose and planning for how to prevent loss if a disaster occurs. While this may seem a daunting task, determining your organization’s resiliency strategy is more straightforward than...
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Data Products and Solutions From Facebook's Data4Good Team
Quick overview of three data sets from Facebook Data for Good’s mapping team. Alex Pompe Alex is a Research Manager at Facebook’s Data for Good program. He works to bring appropriate technology to people anywhere in the world, especially in...
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Climate Change Opinion Survey 2021
In partnership with the Yale Program on Climate Change Communication, Facebook Data for Good released a new dataset and findings from the 2021 Climate Change Opinion Survey to support research on #climatechange. These resources can help provide non-profits and...
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Climate Champions
This session is for marketers advancing climate action. Hear from organizations that have led successful climate social media campaigns. Increase the ROI of your campaigns with personalization and proper settings to raise awareness, recruit supporters and exceed your goals. Kyle...
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The Power of Community for Social Impact
Join the Facebook team and Facebook Certified Community Managers to learn more about how building effective online communities can support fundraising goals, connect people more closely to your work, and excite and inspire your supporters. Suzi Nelson Suzi Nelson is...
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Maximize Your Organization's Impact (Advanced)
This session is for advanced marketers. Learn about industry trends and changes with personalization and privacy, and advertising considerations to help you raise awareness, recruit supporters, and increase the ROI of your fundraising campaigns. Martha Peña Martha Peña is a...
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Impactful Internal Communications
This session will explore the fundamentals of building a strong internal communications and employee experience program. You will learn: How to engage and motivate charity employees The new rules of engagement for hybrid workforces How modern leaders communicate Creating internal...
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Facebook 社群管理員網路學習課程
透過一系列的社群管理員網路學習課程，您將深入探索社群打造策略，同時瞭解如何管理網路社群和促進社群互動。所有單元涵蓋的主題均適用於非營利組織、興趣社群，以及品牌和代理商。不管是建立、拓展網路社群還是為社群維持人氣，您都可以參考這項教學計畫所提供的內容。
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Getting Started with Facebook for Your Cause (Beginner)
This session is for marketers who are new to Facebook and want to get an introduction to Facebook advertising. Learn about how to amplify your cause and do more good by setting up your presence on Facebook and Instagram, posting...
