廣告基本入門
歡迎來到廣告基本入門網路學習中心。在以下單元中，您將以互動的方式學習 Facebook 的廣告基本入門。
所有活動
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Understanding Social Issue Ad Policies
Learn about the 5 creative considerations for cause driven ads. You’ll see examples from each best practice, and learn how to apply it with your own creative so so you can generate more action for you cause and drive real...
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Video Editing 101
In this workshop Drew explores several editing techniques and tools to improve video retention. Learn how to use A/B testing to refine your creative video strategy and how different content types and formats can organically drive traffic to your major...
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Creative Cause Driven Ideas
Learn about the 5 creative considerations for cause driven ads. You’ll see examples from each best practice, and learn how to apply it with your own creative so you can generate more action for you cause and drive real change....
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Kursus Online Pengelola Komunitas Facebook
This program features courses to help community managers build and grow their online communities.
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Determine the Right Measurement Approach - Marketing Science
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables...
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Generate Insights to Make Data-Driven Recommendations - Marketing Science
This course teaches you how to extract insights from data and how to use insights to make data-driven recommendations. This is the final of four sessions designed to help learners prepare for the Facebook Certified Marketing Science Professional exam....
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因應不斷演變的廣告生態系統
現今用戶接觸的網路廣告多與自身相關，用戶得以享有個人化的廣告體驗，都歸功於資料和機器學習；這些功能可確保用戶在購買路徑的適當時機，接收到最切身相關的訊息。儘管用戶偏好個人化廣告，他們也希望自己的資料隱私能受到更完善的保護，因此廣告生態系統快速演變，以滿足用戶的期望。
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打造網路據點 - 廣東話
本課程將說明如何順利設定 Facebook 和 Instagram 商業帳號，以及依據行銷漏斗選擇合適的組織目標。
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Social Good for Business
People around the world are motivated to achieve meaningful change for society through social good. Businesses and brands can also make social good a priority and help create a better future for their customers, their businesses and the world....
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善用廣告管理員，讓廣告事半功倍 - 廣東話
本課程將帶領您瞭解如何善用廣告管理員，透過進階目標設定、廣告排程選項和創意廣告格式開創無限可能。
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創意最佳作法 - 廣東話
本課程將說明如何建立 Facebook 粉絲專頁、使用商業工具、增加追蹤人數、提升專頁價值和製作更吸睛的視覺內容。
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與本地社群領袖和 KOL 合作 - 廣東話
本課程提供多項實用祕訣，協助您鞏固與支持者的關係，同時激勵各方人才透過網路管道積極推廣您的公益理念。
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透過 Facebook 與支持者互動 - 廣東話
本課程將協助您運用各項 Facebook 工具打造支持者社群。
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善用廣告管理員，讓廣告事半功倍 - 國語
本課程將帶領您瞭解如何善用廣告管理員，透過進階目標設定、廣告排程選項和創意廣告格式開創無限可能。
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透過 Facebook 與支持者互動 - 國語
本課程將協助您運用各項 Facebook 工具打造支持者社群。
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打造網路據點 - 國語
本課程將說明如何順利設定 Facebook 和 Instagram 商業帳號，以及依據行銷漏斗選擇合適的組織目標。
