Carl McLean - Measurement Agency Lead at Facebook ANZ

Highly experienced insights specialist with two decades experience across UK and Australia in both public and private sector contexts. Expertise in qualitative techniques with quantitative, social listening and search skills. Passionate about developing consumer insights be this around campaign, concept development and brand with a keen interest in new and innovative solutions for clients.

Previously at OMD established a range of partnerships to facilitate industry thought leadership projects, most recently focused on consumer relationship to home (‘Room to Roam’), food ‘The Aussie Table’) and in previous years projects have had a focused on travel, film, SVOD and using passive data capture technology to identify consumer mobile behaviours.