Optimize your campaign with Meta Advantage
This course covers the purpose and use cases for the AI ad tools within Meta Advantage.
Create a direct connection between your marketing data and the systems that optimize ad targeting so you can effectively measure outcomes and decrease cost per result.
This course covers the purpose and use cases for the AI ad tools within Meta Advantage.
Discover how to implement Advantage+ app campaigns to help grow mobile app audiences.
Learn about the purpose and use cases of the WhatsApp Business Platform, and the benefits of using the cloud-hosted version of the API.
Learn how to optimize the Meta Conversions API and help improve ad performance by applying best practices to maximize event coverage, increase event effectiveness, deduplicate events and maintain data freshness.
Learn how the Messenger API works and the entry points you can use to connect with existing and potential customers.
This course provides developers with a solid foundation of catalog features for Advantage+ catalog ads for web/mobile.
Learn how to set up and directly implement Meta Conversions API.
This training helps you troubleshoot a catalog for Advantage+ catalog ads and prepare for the Meta Certified Marketing Developer Exam.
Learn the purpose and benefits of the Meta Conversions API and how to select an integration option and implementation approach for an advertiser.
Learn how to verify proper implementation of Meta Conversions API setup, optimize your configuration of the Conversions API and troubleshoot issues that may arise after the direct implementation of the Conversions API.
This course helps you set up and implement custom conversions and troubleshoot the Meta Pixel so you can optimize your ads.
Learn how to test app event implementation and debug app events for Android and iOS.
This course in an introduction to to troubleshooting the Marketing API.
Explore different types of conversations, and learn how to create and send templates with the WhatsApp Business Platform.
Learn how to troubleshoot and resolve issues that may arise during the setup process for the WhatsApp Business Platform and after its implementation.
In this course we explore how Advantage+ catalog ads can deliver relevant, personalized ads to your audience.
Learn how to implement the WhatsApp Business Management API, including management, migration, and monitoring of key elements.
This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. RCTs.
In this course, we’ll explore the relationship between a business goal, the KPIs and the metrics to measure that KPI.