Stronger performance with the Conversions API
Learn how to use the Conversions API to establish a reliable data connection that leads to improved campaign performance.
Get started with advertising
Build lasting connections with customers with ads on Facebook, Messenger, Instagram and WhatsApp.
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Promote Your Business From Your Facebook Page
In this series of courses, we'll show you how to promote your business from your Facebook Page. We'll explore the types of ads you can run and show you how to manage, edit, measure and optimize your Page promotions.
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From business goals to ad objectives
Learn how to create measurable business goals and choose the campaign objective to meet your goal.
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Get started with advertising on Facebook and Instagram
Learn how to set up and advertise with an Ads Manager account.
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Advanced marketing mix modeling using Meta Open Source project Robyn
Learn how to use Robyn to build marketing mix models that are fast and accessible.
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How to turn Instagram posts into ads
This course teaches you how to use your posts and stories as ads for your business on Instagram.
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Create ads from your Facebook Page
This course teaches you how to create ads from your Facebook Page.
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Understanding Meta Advertising Standards
Learn how to comply with Meta Advertising Standards to effectively place ads with Meta.
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Reach your customers with ads that click to WhatsApp
Learn how to use ads that click to WhatsApp to help grow your business and reach new and current customers.
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Measure the Incremental Impact of Your Marketing With GeoLift
Learn how to use aggregated data to measure the impact of your marketing by geography with the GeoLift solution.
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Improve Your Marketing Strategy With Marketing Mix Models
This course prepares you to understand the basics of marketing mix modeling.
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Evaluation and measurement
Understand the importance of testing the creative in your ad campaigns.
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Configure and troubleshoot Conversions API Gateway
Learn how to set up the Conversions API Gateway, verify that the events are received and troubleshoot common issues.
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Use app events to target, optimize and measure
Learn how you can use app events to improve your ads targeting, optimization and measurement.
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Generate insights to make data-driven recommendations
In this course, we'll learn how to extract insights from data and how to use insights to make data-driven recommendations.
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Design a test (A/B, Conversion Lift and Brand Lift test)
In this course, you will learn how to design a an A/B, Conversion and Brand Lift test to prove or disprove your test hypothesis and recognize next steps for possible outcomes.
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Interpret Statistical Output
In this course, we discuss ways to analyze and interpret the output of a regression analysis.
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Determine the measurement approach
In this course, we will explore how to formulate a hypothesis and how to select a measurement approach that suits your business needs.
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SQL basics: extract and manipulate data
In this course, we'll discuss how to extract and manipulate data with SQL queries.
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Explore data and data sources
We’ll explore how to optimize for high-quality data and use summary statistics to interpret statistical outputs.
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Introduction to measurement methodologies
This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. RCTs.
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Adapt your marketing strategies for the evolving ads ecosystem
As the ads ecosystem evolves, people have greater expectations of data control and transparency. At the same time, people prefer personalized ad experiences. This training helps advertisers understand how the three key evolutions in the ads ecosystem are likely to...
