Welcome to the Marketing Science Experts program!
We’re excited to share the best practices on how to strategically consult your clients and agencies to develop a test and learn mentality that drives business impact. Below you'll find the mandatory pre-work to complete before the live sessions with Facebook's Marketing Science team, as well as the materials to prepare your MarSci certification by May 21st.
In order to prepare for your live training sessions with Facebook's Marketing Science team, please complete the following self-paced e-learnings.
Learn how to use Brand Lift, Conversion Lift, GeoLift and marketing mix modeling to generate helpful insights about your ads.
We’ll explore how to optimize for high-quality data and use summary statistics to interpret statistical outputs.
This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. RCTs.
Use Meta Ads Reporting to customize, interpret and share reports to tell a story with data and enhance future campaigns.
Learn how data from the Meta Pixel, Conversions API and Facebook SDK can provide insights to reach people with relevant ads.
In this course, we'll learn how to extract insights from data and how to use insights to make data-driven recommendations.
It's time to validate the knowledge you've gained throughout the program! Below you'll find the e-learning material, practice test and study guide to prepare for the certification exam.
