Tell Your Business Story Overview

Learn how to communicate the story and values of your business online.

What Is a Brand?

Learn what a brand is and understand why it's important to have a consistent brand for your business.

• What a brand is and why it is important for your business

• How to make your brand consistent:

  • Style
  • Communication
  • Behavior

Create a Brand for Your Business

Learn how to create a brand for your business.

• Overview of how to build a brand framework:

  • Existence
  • Purpose
  • Identity
  • Connection

• Existence: How to define your brand’s creation story

• Purpose: How to define your brand’s purpose and what it does

• Identity: How to define your brand’s identity and choose branding that represents it

• Connection: How to define your brand voice