Duration: 105 minutes
Exam audience: media analysts, data scientists, quantitative researchers, measurement partners, measurement FMP analysts and technical consultants.
Meta Certified Technical Implementation Specialist
Evolve your skills to better guide the technical implementation and troubleshooting of key marketing technologies.
In this course, we’ll explore the relationship between a business goal, the KPIs and the metrics to measure that KPI.
In this course we explore how to optimize for high-quality data and use summary statistics to interpret statistical outputs.
In this course, we'll discuss how to extract and manipulate data with SQL queries.
This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. randomized controlled trials (RCTs).
In this course, we will explore how to formulate a hypothesis and how to select a measurement approach that suits your business needs.
In this course, you will learn how to design A/B tests, conversion lift tests and brand lift tests to prove or disprove your test hypothesis and recognize next steps for possible outcomes.
