400-101: Meta Certified Media Planning Professional

By Meta Blueprint
Rating 1 star 2 stars 3 stars 4 stars 5 stars

Average rating: 4.9 10 reviews

Duration: 90 minutes
Exam audience: digital planners, media planners, programmatic planners, comms planners, marketing consultants and planning and buying hybrid roles.

After you’ve passed the Media Planning Professional Exam, you can earn any of the three specialist badges:

Meta Certified Media Measurement Specialist

Develop your ability to analyze and interpret measurement results, and learn how to apply relevant next steps based on the data you obtain.

Meta Certified Technical Implementation Specialist

Evolve your skills to better guide the technical implementation and troubleshooting of key marketing technologies.

Meta Certified AI and Performance Marketing Specialist

Learn how to create effective marketing campaigns that generate conversions and engagement across Meta technologies.

Study Guide
- Rating5.0
Practice Test
- Rating5.0

Setting up a business portfolio

Learn how to manage business assets using a business portfolio in Meta Business Suite or Meta Business Manager.
- Duration 17m
- Rating4.9
- Beginner
- Credential
Getting started with Meta Ads Manager

Learn about the ad creation process and how to create reports in Meta Ads Manager.
- Duration 13m
- Rating4.7
- Beginner
- Credential
Selecting campaign objectives

Explore the campaign objectives in Meta Ads Manager and consider which conversion locations and performance goals are available for each objective.
- Duration 16m
- Rating4.5
- Beginner
- Credential
Exploring best practices for ad creative

Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
- Duration 10m
- Rating4.9
- Beginner
- Credential
Privacy controls and brand safety

Explore brand safety controls, and learn about standards and policies relevant to ads on Meta technologies.
- Duration 42m
- Rating4.9
- Intermediate
- Credential

Defining your ad audience

Explore how to create new, custom and lookalike audiences in Meta Ads Manager.
- Duration 20m
- Rating4.7
- Beginner
- Credential
Implementing buying types and optimizing for ad delivery

Explore how to set up a campaign through the auction and reservation buying types in Meta Ads Manager.
- Duration 32m
- Rating4.7
- Intermediate
- Credential
Proposing a campaign budget

Explore how to create a budget for auction and reservation buying types.
- Duration 18m
- Rating4.7
- Intermediate
Integrating data sources into your campaign strategy

Learn how to integrate data sources, including the Meta Pixel, the Conversions API and the Facebook SDK, into your campaigns across Meta technologies.
- Duration 22m
- Rating4.8
- Beginner
- Credential
Analyzing campaign reporting results and measurement strategies

This course provides an overview of how to analyze campaign results and implement measurement strategies to improve advertising effectiveness on Meta technologies.
- Duration 15m
- Rating4.6
- Intermediate
- Credential

400-101: Meta Certified Media Planning Professional

How to get started

Study Guide

Practice Test

Fundamentals

Setting up a business portfolio

Getting started with Meta Ads Manager

Selecting campaign objectives

Exploring best practices for ad creative

Privacy controls and brand safety

Media Planning Core Lessons

Defining your ad audience

Implementing buying types and optimizing for ad delivery

Proposing a campaign budget

Integrating data sources into your campaign strategy

Analyzing campaign reporting results and measurement strategies

Review

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