App events are the actions people take while using your app. In this course, you'll learn ways to use app events to improve your business targeting, optimization and measurement practices.
![](https://facebook-cdn.exceedlms.com/uploads/resource_hero_pictures/targets/483027/w550/rok8zan.png?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9mYWNlYm9vay1jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX2hlcm9fcGljdHVyZXMvdGFyZ2V0cy80ODMwMjcvdzU1MC9yb2s4emFuLnBuZyIsIkNvbmRpdGlvbiI6eyJEYXRlTGVzc1RoYW4iOnsiQVdTOkVwb2NoVGltZSI6MTczNDkxOTYyMH19fV19&Signature=JyyfnSeyxLF3fdydz2Uuzy~GEL8y9GLcCfwbSNqBVoh1KlrLrglHkg~oKWyT~uYo2xHucWa9cMgA82c1m3VmYKld~ONxH3p9E2ZZe2W5Dd7IapbByV9p6K7QgeZ4CbiviOA5QDfF04b-hOcT8xHymZ-BBszlbVnsiC1Fl6jaWOiLIdEGaMe5Qmbt5q6Pv~DSKGXqZAqUfHZxy3AdhrGQ4Cww7zJ7PCp4oRZsyUkr47nq50if75NEsXx5UOSY7GPVmDq6R8KbNi6LlOoJH4MatbzEggEWEx7~P00E7i14BDnSWE1SMmcqIaDehi4BouIU7LCezxg7Ba6GCW4CVd~ebQ__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
App events are the actions people take while using your app. In this course, you'll learn ways to use app events to improve your business targeting, optimization and measurement practices.