In this video, you'll learn how to improve ad performance, lower cost per action, and improve targeting and measurement using the Conversions API.
Meta experts answer some of the most commonly asked Conversions API questions, such as:
- What are the benefits of Conversions API versus the Meta pixel?
- Will the Conversions API impact my website or tracking negatively?
- I'm using Conversions API but I'm not seeing an improvement in my ads' performance - what can I do?
- What should I do if the reporting on my website isn't matching the reporting in Ads Manager?