Unlock ads targeting data to maximize campaign performance
Benefits of Conversions API:
- Increase ad performance
- Improve measurement capabilities
- Gain access to new privacy-focused innovations and controls
Join upcoming webinars with Meta Blueprint trainers
Stronger Connections with the Conversions API
This course introduces you to the benefits of Conversions API and the different setup options that are available.
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Configure and troubleshoot Conversions API Gateway
This course describes how to set up Conversions API Gateway, verify that Meta receives the events and how to troubleshoot common issues.
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Optimize the Conversions API
This course describes best practices you can follow to help ensure a strong Conversions API setup. A high quality setup can improve ad performance and lower your cost per result.
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Stronger Connections with the Conversions API
This course introduces you to the benefits of Conversions API and the different setup options that are available.
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Compare Conversions API setup options
*Based on 28 global A/B experiments of direct, partner or Conversions API Gateway integrations between May to August 2022.