Become a Meta Certified Performance Marketing Specialist
Outline
This training is only offered to those with Meta Certified Media Buying Professional certification. Gain the expertise to create marketing campaigns that can improve performance across Meta technologies. This training covers data, creative, media and measurement strategies that enable you to deliver impactful marketing that can generate results for your business or clients.
How to earn the Performance Marketing Specialist badge
- Ensure that your Media Buying Professional certification is active in your CertMetrics account.
- Complete the following courses:
- Optimize your campaign with Meta Advantage
- Maximize performance with Advantage+ shopping campaign
- Build a holistic measurement approach
- Privacy and data in digital advertising
- Stronger connections with the Conversions API
- Creative essentials
- Increase performance with diversified creative
- Upgrade your performance with Advantage+ catalog ads
- Pass a multiple-choice assessment upon completing the required learning path.
Frequently asked questions
Q: Is there a cost associated with becoming a Performance Marketing Specialist?
A: The courses and assessments are free, but to obtain the Performance Marketing Specialist badge, you need to become a Meta Certified Media Buying Professional. Professional exams cost up to the equivalent of $150 USD, and associate exams cost up to the equivalent of $99 USD. The actual cost may differ by country. You'll see the cost displayed during the checkout process.
Q: Where do I go to take the Meta Certified Media Buying Professional exam?
A: Go to 410-101 Meta Certified Media Buying Professional to access free training materials and register for your exam.
Q: How long is the Media Buying Professional exam?
A: You’ll have 105 minutes to complete the Media Buying Professional exam, which consists of 60 multiple-choice questions.
Q: What if I don’t pass the Media Buying Professional exam on the first try?
A: Exams can be retaken after a five-day waiting period. We encourage you to use the free Meta Blueprint training materials to prepare for the exam.
Q: How long is the Performance Marketing Specialist assessment?
A: The assessment is made up of 20 multiple-choice questions.
Q: How much time do I have to complete the Performance Marketing Specialist assessment?
A: There is no time limit for course or assessment completion.
Q: When will I receive my badge?
A: You’ll receive an email from Credly, our badging partner, no later than 24 hours after meeting the following requirements:
Passing the Media Buying Professional exam
Completing the courses in the Performance Marketing Specialist path and passing the assessment
After meeting both requirements you’ll receive your Performance Marketing Specialist badge. You may need to check your spam or junk mail.
Q: What happens if I don’t pass the Performance Marketing Specialist assessment on the first try?
A: You can take the assessment an unlimited number of times at no cost to you. You need to wait 24 hours after each attempt before retaking the assessment.
Q: When does my badge expire?
A: Your Performance Marketing Specialist badge is valid for 12 months. Once your badge expires, you can renew it by retaking the courses and assessment.