This workshop explains how advertisers can use their opportunity score, a new feature in Meta Ads Manager, to improve campaign performance. Content will include an overview of what an opportunity score is, its benefits to advertisers and how opportunity score recommendations are chosen. The training ends with guidance on where to locate your opportunity score, how to apply the recommendations and some frequently asked questions. This workshop explains how advertisers can use their opportunity score, a new feature in Meta Ads Manager, to improve campaign performance. Content will include an overview of what an opportunity score is, its benefits to advertisers and how opportunity score recommendations are chosen. The training ends with guidance on where to locate your opportunity score, how to apply the recommendations and some frequently asked questions. This workshop explains how advertisers can use their opportunity score, a new feature in Meta Ads Manager, to improve campaign performance. Content will include an overview of what an opportunity score is, its benefits to advertisers and how opportunity score recommendations are chosen. The training ends with guidance on where to locate your opportunity score, how to apply the recommendations and some frequently asked questions.