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Get started with Facebook

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Begin with a solid foundation. If you're new to using Facebook to grow your business, this is your starting point.

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  • Business Manager

    Business Manager serves a one-stop shop for advertisers, agencies, publishers and Facebook Marketing Partners to manage their assets and easily share access to assets across their team and with external partners.

    • Path
    • Duration 20m
    • Rating 4.8
    • Beginner
    • Award
  • Getting Started With Facebook and Partner Measurement Solutions

    Facebook measurement solutions help businesses and agencies understand their ad insights. This course will address how you can deliver accurate insights, determine what delivers the best value on and off Facebook platforms and how Facebook measurement partners can help you.

    • Path
    • Duration 20m
    • Rating 4.8
    • Beginner
    • Award
  • Use Facebook Groups to Engage Your Audience

    With Facebook Groups you can create a space to build and nurture community around similar interests, topics and stories. Through this course, we'll walk through the main functions of Groups, how to create them and manage them.

    • Path
    • Duration 13m
    • Rating 4.8
    • Beginner
    • Award
  • Campaign Performance with Ads Manager

    Facebook Ads Manager gives you a complete view of your ad performance across Facebook products. Explore how to navigate through Ads Manager and utilize its reporting function.

    • Path
    • Duration 22m
    • Rating 4.9
    • Intermediate
    • Award
  • Promote Your Business From Your Facebook Page

    In this series of courses, we'll show you how to promote your business from your Facebook Page. We'll explore the types of ads you can run and show you how to manage, edit, measure and optimize your Page promotions.

    • Path
    • Duration 50m
    • Rating 4.8
    • Beginner
    • Award
  • Ad Policies for Content, Creative, and Targeting

    Use this series of lessons to: Learn why an ad may not be approved. Familiarize yourself with the ad review process and how to appeal it. Know what content is acceptable for your ad’s text, landing pages and more. See examples...

    • Path
    • Duration 15m
    • Rating 4.8
    • Beginner
    • Award
  • Get Started with the Facebook Family of Apps and Services

    Through this course, we'll take a brief look at the apps and services that belong to the Facebook family, and how they're used by people and businesses. These apps and services include: Facebook, Instagram, Messenger and Audience Network.

    • Path
    • Duration 15m
    • Rating 4.8
    • Beginner
    • Award
  • Connect and Engage With Your Audience Using Facebook Live

    Facebook Live lets you broadcast to the world in real time from your mobile devices. Use this lesson to: Learn what types of content you can share on Live. Start your own broadcast, whether it's through your Facebook mobile app or...

    • Duration 15m
    • Rating 4.7
    • Beginner
    • Award