Ready to run ads that work? Here's how you can create ads to reach the right people in the right places.
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This course explores how our Facebook Community Standards, Instagram Community Guidelines, partner monetization policies, enforcement policies, collaboration with industry partners and advertiser tools can help brands feel safe when advertising across the Facebook family of apps and services.
The Facebook ad auction is designed to maximize advertiser value and optimize the consumer experience. Explore how winning ads get selected and make it to the right audience at the right time.
Facebook Ads Manager gives you a complete view of your ad performance across Facebook products. Explore how to navigate through Ads Manager and utilize its reporting function.
Business Manager serves a one-stop shop for advertisers, agencies, publishers and Facebook Marketing Partners to manage their assets and easily share access to assets across their team and with external partners.
Facebook measurement solutions help businesses and agencies understand their ad insights. This course will address how you can deliver accurate insights, determine what delivers the best value on and off Facebook platforms and how Facebook measurement partners can help you.
Facebook is one of the best places to raise brand awareness. This lesson will show you how successful integration of Facebook's tools can build brand awareness and ensure your message reaches your desired audience.
This course is intended for people who use Business Manager to manage their ad account(s). Through a series of lessons, you'll learn how to view and manage your billing, payments and tax information.
Ads Manager is a unified ads creation tool for everyone who wants to advertise on Facebook, Instagram, Messenger, or Audience Network. This lesson teaches you to create, publish, and purchase ads on the Facebook family of apps and services.
This introductory course on billing and payments is intended for people new to advertising on Facebook's family of apps and services. Through a series of lessons, you'll learn how to add a campaign budget, use tools to control your ad...
Use this series of lessons to: Learn why an ad may not be approved. Familiarize yourself with the ad review process and how to appeal it. Know what content is acceptable for your ad’s text, landing pages and more. See examples...
In this series of courses, we'll show you how to promote your business from your Facebook Page. We'll explore the types of ads you can run and show you how to manage, edit, measure and optimize your Page promotions.
The Facebook ad auction is designed to maximize advertiser value and optimize the experience of consumers. Use this lesson to: Learn how the Facebook ad auction works Know how budget pacing affects the delivery of your ads, Understand how ad...
Ads Manager is a unified ads creation tool for everyone who wants to advertise on Facebook, Instagram, Messenger, or Audience Network. This course teaches you to create, publish, and purchase ads on the Facebook family of apps and services.
You’ve launched ads on Facebook, and now you want to locate, manage, or update them in Ads Manager. This course has you covered — whether you’re just starting out, or already running thousands of ads across the Facebook family of...
Learn how Audience Network can improve results for your direct response campaigns and help you reach your audience through native, interstitial, banner, and in-stream and rewarded video placements on third party mobile apps and websites.
Audience Network helps extend the reach of your Facebook campaigns by delivering your ads on third-party apps and websites. This course covers everything you need to get started.
Whatever your objective, Facebook and Instagram are both essential advertising platforms. Use this lesson to: Learn what Facebook and Instagram offer as individual platforms. See how advertisers are successfully using Facebook and Instagram together.
Use this lesson to: Implement a targeting strategy that focuses on reach and precision and eliminates waste. Differentiate between Core, Custom and Lookalike Audiences.
This course explains how our policies, standards, and terms of service help keep people, brands, and agencies safe when advertising alcohol brands across the Facebook family of apps and technologies.
In this course, you learn why ads on Facebook and Instagram about social issues, elections or politics must meet a higher standard of authenticity, transparency and accountability. This course also explores how our policies seek to protect the integrity of...
