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Target the right audience

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Learn how to use our powerful targeting tools to identify your most meaningful audiences.

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Duration
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  • Collaborative Ads

    In this course, you’ll learn about the benefits of using Collaborative Ads for your brand. You’ll learn about the steps for installing and best practices.

    • Path
    • Duration 10m
    • Rating 4.6
    • Intermediate
    • Award
  • Targeting Core Audiences

    Targeting a core audience helps businesses and agencies reach a desired audience for their ads. This lesson will help you understand how to reach a core audience and understand the difference between Core, Custom and Lookalike audiences.

    • Path
    • Duration 25m
    • Rating 4.3
    • Beginner
    • Award
  • Targeting Custom Audiences

    This course provides an overview of how to use and create Custom Audiences to help you deliver the right message to the right audience.

    • Path
    • Duration 26m
    • Rating 4.5
    • Intermediate
    • Award
  • Targeting Lookalike Audiences

    Lookalike Audiences can help you find — and deliver ads to — people who share demographics and behaviors with your current customers.

    • Path
    • Duration 10m
    • Rating 3.5
    • Beginner
    • Award
  • Reach Your Audience on Facebook Platforms

    Our audience selection tools let you show ads to the people who are exactly right for your business. Learn about the capabilities and limitations of targeting on our platform to develop a creative strategy that meets your business needs.

    • Path
    • Duration 20m
    • Rating 4.6
    • Beginner
    • Award
  • Audience Insights

    Throughout this course, you will learn how to read and understand the insights available in the Audience Insights tool.

    • Path
    • Duration 15m
    • Rating 4.7
    • Beginner
    • Award
  • Boost Your Marketing With Facebook Pixel

    The Facebook pixel is a piece of code placed on your website that allows you to measure the results of your ads, optimize campaigns to help get the most actions you care about at the cheapest cost, and build audiences...

    • Path
    • Duration 12m
    • Rating 4.6
    • Beginner
    • Award
  • Develop Your Campaign with Marketing Insights from Facebook IQ

    Use this lesson to: Learn how to use our latest research on people, marketing and measurement to improve your campaigns. Better understand your audience and market with Facebook IQ Tools. Use Facebook IQ Resources to create more compelling ads.

    • Duration 15m
    • Rating 4.6
    • Beginner
    • Award
  • Expand Across Borders with Facebook

    Facebook can help small businesses go big, and local businesses go global. Our reach, research, and targeting tools put you where people spend their time, and help you connect with the right people to really scale your business.

    • Duration 15m
    • Rating 4.6
    • Intermediate
    • Award