Achieving Scale with the Reach Objective
The Reach objective can help maximize the number of people who see your ad over your campaign's lifetime, driving audience impact at scale. Learn the why, when and how of using this objective.
Build awareness
Reach more people and increase awareness of your business. Here's how Facebook can help.
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Boost Your Posts
Having your posts visible in people's News Feed can lead to increased engagement, which often allows you to reach even more people. This course will show you how to boost your posts so they are more likely to appear in...
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Brand Best Practices
Facebook is one of the best places to raise brand awareness. This course will show you how successful integration of Facebook's tools can build brand awareness and ensure your message reaches your desired audience.
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Build Your Brand with In-stream Video Ads
In-stream video enables advertisers to reach their audience with more complex messages. Use this lesson to learn: The definition and benefits of in-stream video. Which ad objectives and placements are eligible. How to control where your in-stream...
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Building Brand Awareness with Ads
Increase awareness for your brand by reaching people who are more likely to be interested in it. Examine how to use the Brand awareness objective to get more people to remember your ads. Use this course to: * Identify how...
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Facebook Video Foundations
Video consumption is growing fast. This lesson will show you how to tell your story with video across the Facebook family of apps and services. Use this lesson to: Identify where and how your video ads run. Learn to deliver your video ads. Examine...
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Video Ads: Buying and Tradeoffs
Examine the tradeoffs between video-ad buying options so you can run strategic video campaigns that match your business goals. Use this course to: * Determine which campaign objective aligns with your primary business goal. * Choose the billing optio...
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Video Views Objective
Facebook combines the power of video with mobile engagement and fine-grained targeting capabilities. In this lesson, you’ll learn how to ensure your video ads are properly shown to the right people.
