In this training, you’ll learn how media teams that embrace machine learning and Facebook liquidity tools become more efficient and uncover fresh insights. You’ll also learn about the tools that increase liquidity across four dimensions: budget, audience, placement and creative.
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This course explains how our policies, standards, and terms of service help keep people, brands, and agencies safe when advertising alcohol brands across the Facebook family of apps and technologies.
Advertising on Facebook happens through an auction process to determine which ad should be displayed to each user. Learn how this auction works and the role creative plays in ad delivery.
An insight on its own only contains potential value; it doesn't drive marketing strategies as successfully as when it is combined with additional research. In this course, we review sources that can support the creation of a holistic story to...