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Manage ads

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Keep the momentum going with your ads. See how easy it is to manage and edit your ads, all in one place.

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  • Brand Safety Across the Facebook Family of Apps and Services

    This course explores how our Facebook Community Standards, Instagram Community Guidelines, partner monetization policies, enforcement policies, collaboration with industry partners and advertiser tools can help brands feel safe when advertising across the Facebook family of apps and services.

    • Path
    • Duration 10m
    • Rating 4.8
    • Beginner
    • Award
  • Deliver Actionable Media Recommendations

    In order to compel action on behalf of media buyers and planners, it is necessary to make credible, actionable recommendations. In this lesson, we explore a series of case examples to observe how insights lead to data-driven recommendations.

    • Path
    • Duration 15m
    • Rating 5.0
    • Intermediate
    • Award
  • Measurement Opportunities

    When you’ve finished running an experiment, it’s important to keep testing and learning. In this course, you’ll learn how and when to retest a hypothesis and test a new hypothesis.

    • Path
    • Duration 25m
    • Rating 5.0
    • Intermediate
    • Award
  • Align KPIs with Business Goals

    A KPI is more than a metric— it tells a story about what is happening in a business at the time of measurement. In this course, we explore how to identify a relevant KPI to align with a business goal...

    • Path
    • Duration 10m
    • Rating 4.8
    • Intermediate
    • Award
  • A Guide to Ads for Alcohol on Facebook

    This course explains how our policies, standards, and terms of service help keep people, brands, and agencies safe when advertising alcohol brands across the Facebook family of apps and technologies.

    • Path
    • Duration 38m
    • Rating 5.0
    • Beginner
    • Award
  • The Role of Creative in the Ad Auction

    Advertising on Facebook happens through an auction process to determine which ad should be displayed to each user. Learn how this auction works and the role creative plays in ad delivery.

    • Path
    • Duration 20m
    • Rating 5.0
    • Intermediate
    • Award
  • Facebook Ad Delivery System

    This course is for advertisers who want to learn more about the Facebook ad auction, advertiser controls, pacing and their impact on delivery.

    • Path
    • Duration 20m
    • Rating 5.0
    • Intermediate
    • Award
  • Optimize Campaigns with A/B Testing

    A/B testing with Facebook helps you optimize ad campaigns by comparing tactical approaches to variables. In this course, we explore how A/B tests work, when to use an A/B test and how to identify actionable results from a test.

    • Path
    • Duration 12m
    • Rating 5.0
    • Intermediate
    • Award
  • Make the Most of Marketing Insights

    An insight on its own only contains potential value; it doesn't drive marketing strategies as successfully as when it is combined with additional research. In this course, we review sources that can support the creation of a holistic story to...

    • Path
    • Duration 20m
    • Rating 3.1
    • Intermediate
    • Award
  • Define a Measurable Business Goal

    The best-defined goals follow a basic rubric: they are specific, measurable, achievable, relevant and time-bound. In this course, we explore best practices in setting business goals.

    • Path
    • Duration 7m
    • Rating 5.0
    • Intermediate
    • Award
  • Develop a Hypothesis to Test

    A well-structured hypothesis can provide strategists with valuable and actionable insights, whether it is proved or disproved. In this course, we explore how to compose a strong hypothesis and how to identify variables and a test hypothesis. We also look...

    • Path
    • Duration 15m
    • Rating 4.5
    • Intermediate
    • Award
  • Business Manager

    Business Manager helps businesses and agencies manage their Facebook Pages, ad accounts and apps in one place. Use this lesson to: Get a basic understanding of Business Manager and how to use it. Understand the different account roles.

    • Duration 15m
    • Rating 4.5
    • Advanced
    • Award
  • Edit and Manage Facebook Ads

    You’ve launched ads on Facebook, and now you want to locate, manage, or update them in Ads Manager. This course has you covered — whether you’re just starting out, or already running thousands of ads across the Facebook family of...

    • Duration 15m
    • Rating 4.7
    • Beginner
    • Award
  • Understanding Campaign Performance with Ads Manager

    Facebook Ads Manager gives you a complete view of your ad performance across the Facebook, family of ads and services. Use this lesson to: Find the metrics your need and understand and share your results. See how to create customized reports....

    • Duration 15m
    • Rating 4.5
    • Beginner
    • Award