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  • Design creative to drive action

    Learn how to create ads that get the response you are looking for. Using lightweight motion, you will learn how to integrate our research-supported creative practices to drive people to take action.

    • Path
    • Duration 15m
    • Rating 4.8
    • Beginner
    • Credential
  • WhatsApp Business Platform overview

    Learn about the purpose and use cases of the WhatsApp Business Platform, and the benefits of using the cloud-hosted version of the API.

    • Path
    • Duration 15m
    • Rating 4.9
    • Beginner
  • Implement WhatsApp Business Management API

    Learn how to implement the WhatsApp Business Management API, including management, migration, and monitoring of key elements.

    • Path
    • Duration 30m
    • Rating 5.0
    • Advanced
    • Credential
  • Design a test (A/B, Conversion Lift and Brand Lift test)

    In this course, you will learn how to design a an A/B, Conversion and Brand Lift test to prove or disprove your test hypothesis and recognize next steps for possible outcomes.

    • Path
    • Duration 10m
    • Rating 5.0
    • Intermediate
    • Credential
  • Get started with Audience Network

    Learn how to use Meta Audience Network to monetize your app, choose ad formats and integrate the Facebook SDK.

    • Path
    • Duration 20m
    • Rating 4.8
    • Advanced
    • Credential
  • Help Your Customers Connect to Your Business on WhatsApp

    This course provides guidance on how to encourage conversations between customers and your business, share a WhatsApp QR code and enable customers to discover your business through ads that click to WhatsApp.

    • Path
    • Duration 15m
    • Rating 4.7
    • Beginner
  • Communicate with people on WhatsApp

    This course provides an overview of how to bring a business online with the WhatsApp Business app.

    • Path
    • Duration 15m
    • Rating 5.0
    • Beginner
    • Credential
  • Evolution of Ads Measurement

    Learn how to adapt your measurement strategies in the changing ads measurement landscape.

    • Path
    • Duration 30m
    • Rating 5.0
    • Advanced
    • Credential
  • Get Discovered with Instagram Reels

    This lesson prepares you to recognize what Instagram Reels is and use it to connect with audiences, entertain and get discovered by new people.

    • Path
    • Duration 15m
    • Rating 4.8
    • Beginner
  • Troubleshoot the Conversions API

    Learn how to verify proper implementation of the Conversions API setup, optimize your configuration of the Conversions API and troubleshoot issues that may arise after the direct implementation of the Conversions API.

    • Path
    • Duration 40m
    • Rating 5.0
    • Advanced
    • Credential
  • Troubleshoot WhatsApp Business Platform

    Learn about some of the common issues that may arise while setting up and integrating the WhatsApp Business Platform and how to resolve them.

    • Path
    • Duration 2m
    • Rating 4.6
    • Advanced
    • Credential
  • Campaign reporting in Meta Ads Manager

    Use Meta Ads Reporting to customize, interpret and share reports to tell a story with data and enhance future campaigns.

    • Path
    • Duration 10m
    • Rating 4.9
    • Intermediate
    • Credential
  • Meta Business Manager

    In this course, you'll learn the features of Business Manager and how to set up an account.

    • Path
    • Duration 26m
    • Rating 4.9
    • Intermediate
    • Credential
  • Buying types

    Learn about the key differences between the auction and reservation buying types so you can determine the best type for your business needs and goals.

    • Path
    • Duration 15m
    • Rating 4.7
    • Beginner
    • Credential