Generate high-quality leads with Meta technologies
This course explores how you can achieve, and optimize for, quality leads using lead generation solutions across Meta technologies.
This course explores how you can achieve, and optimize for, quality leads using lead generation solutions across Meta technologies.
Learn how to use aggregated data to measure the impact of your marketing by geography with the GeoLift solution.
Use the Instagram app to connect with your audience and reach more customers.
Understand the importance of testing the creative in your ad campaigns.
In this course, you'll examine key processes that community managers use to build and scale their online communities.
Learn how the Messenger API works and the entry points you can use to connect with existing and potential customers.
Learn how to monetize your app with in-app ads, control which ads appear in your app and advertise to grow your audience.
Learn how to use Meta Audience Network to monetize your app, choose ad formats and integrate the Facebook SDK.
Learn how to use Robyn to build marketing mix models that are fast and accessible.
Learn how to measure the impact of your marketing with Conversion Lift and decide on the best actions to take based on the results.
In this course, we explore the fundamentals of catalogs on Meta technologies.
Learn to use Monetization Manager to measure ad performance, improve results with data and optimize your bidding strategy.
Learn how to test app event implementation and debug app events for Android and iOS.
This course teaches you how to create content for your business on Instagram.
This course teaches you how to Instagram Live for your business.
This course prepares you to set up an Instagram business account and create a profile to get discovered and connect with customers.
Learn more about data usage and collection in the ads ecosystem.
This course teaches you how to use your posts and stories as ads for your business on Instagram.
This course teaches you how to engage with your audience on Facebook and Instagram for your business.
Learn how to optimize the Meta Conversions API and help improve ad performance by applying best practices to maximize event coverage, increase event effectiveness, deduplicate events and maintain data freshness.
This course teaches you how to learn from your online audience by the way they interact with your content.
Understand mobile behavior and improve mobile campaign performance.
In this course, we’ll explore the relationship between a business goal, the KPIs and the metrics to measure that KPI.