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Welcome to the Ads Basics online learning hub. In the lessons below, you’ll learn about Facebook’s Ads Basics in an interactive way. Learning objectives include: - Explain how Facebook Ads can benefit your organization. - Create a strategy to reach...
Learn how your nonprofit can use Facebook tools to create a fundraiser or amplify fundraising efforts.
This course explains the importance of creating engaging content to use on Facebook. You'll learn about the key components that make up a strong content strategy as well as the elements of a strong call to action.
Facebook communities are vital spaces for people to connect and share. This lesson will help you keep your online community safe by focusing on preventing and addressing hate speech.
Facebook communities are vital spaces for people to connect and share. This course will help you keep your online community safe from hate speech, bullying and harassment, and misinformation.
Community building is at the heart of Facebook’s mission. Learn how to define and build your online community’s mission, goals and success criteria, and create community rules.
This course explores ways to maintain personal safety and privacy online. It also include foundational information about protecting, managing and protecting a reputation online.
This course will help you learn how to use key strategies to build an online community.
Part of the role of a community manager is to build and curate a content strategy. Learn how to create engaging content for your online community.
Learn how to best engage and moderate an online community to cultivate a welcoming culture for your members.
To determine strategy success, community managers must review data. Learn how to gauge your content performance, collect insights and evaluate monetization options for your online community.
This course will help you establish an online presence for your nonprofit.
This course will prepare you to cultivate a community of supporters with Facebook Groups.
This course will prepare you to create engaging content, tell authentic stories and use free tools to create and enhance your content.
This course will prepare you to use Facebook tools to reach your fundraising goals.
This course will prepare you to partner with public figures to fundraise for your organization.
This course will prepare you to align your goals with the ad objectives in Ads Manager, and how to use advanced targeting features, ad scheduling options and creative ad formats when creating your ads.
