What Is a Brand?
This lesson teaches you why a brand is important for your business.
All Activities
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Create a Social Media Map for Your Business
This lesson teaches you how to develop a social media plan.
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Measure the Creative Impact of Ads
This lesson explains the importance of incorporating quality creative in your ad campaigns.
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Engage with People and Build an Audience Overview
This overview outlines ways to interact with your audience.
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Understand the Customer Journey
Learn about the importance of the customer journey.
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Course Overview: Manage Facebook and Instagram Content with Creator Studio
Course Overview: This course prepares you to use Creator Studio to post, manage and measure content across your Facebook and Instagram accounts.
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Why SMART Goals Matter
Learn about SMART goals and how they can be applied to your business. ='Master Data'!E7
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Meta Policy for Ads About Social Issues, Elections or Politics
Learn about Facebook policies for ads about social issues, elections or politics.
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Assess the impact of reduced customer visibility
Identify the impact the changes in data sharing may have on Facebook business tools for targeting, optimization and measurement.
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Introduction to the evolving ads ecosystem
Learn about three key evolutions in the advertising ecosystem and their implications for advertisers.
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Create ads from your Instagram account
Learn how to use Instagram to create ads for your business.
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Select Your Social Media Channels
This course teaches you how to choose the appropriate social media channels for your business online.
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Map the Customer Journey
This course teaches you about the customer journey and how it applies to your business online.
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Map Your Customers' Journey
Learn how to apply the customer journey to your business online.
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Attract an Audience on Social Media Overview
This overview outlines ways to attract your ideal audience online.
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Create Authentic Messages
This course teaches you how to create content that engages your audience and a plan for your content.
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Knowledge Check
This assessment tests your knowledge of using Facebook Stars for your video content and live broadcasts.
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Adapt your marketing strategies for the evolving ads ecosystem
As the ads ecosystem evolves, people have greater expectations of data control and transparency. At the same time, people prefer personalized ad experiences. This training helps advertisers understand how the three key evolutions in the ads ecosystem are likely to...
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Knowledge check
Take this quiz to assess your knowledge on creating ads with Ads Manager.
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The evolution of ads
This lesson will teach you about ad personalization, greater information transparency and the impact of increased privacy on businesses.
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Create SMART Marketing Goals for Your Business
Learn how to create SMART goals and keep track of your progress.='Master Data'!E8
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Knowledge Check
This assessment tests your knowledge of paid online events.
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Future-proof your advertising with additional tools
In this lesson discover ways to gather customer interactions on Facebook with tools such as lead ads or ads that click to messages.
