Optimize the Conversions API Configuration
Learn about best practices that help you optimize configuration and improve ad performance of the Conversions API.
Learn about best practices that help you optimize configuration and improve ad performance of the Conversions API.
This lesson will teach you about ad personalization, greater information transparency and the impact of increased privacy on businesses.
Learn how to verify proper implemenation of the Conversions API setup.
Learn how you can adhere to Facebook Community Standards and Advertising Policies.
This course teaches you the importance of SMART goals and how to apply it to your business.='Master Data'!E5
This lesson teaches you how to create a content plan for your social media to engage with your audience regularly.
As the ads ecosystem evolves, people have greater expectations of data control and transparency. At the same time, people prefer personalized ad experiences. This training helps advertisers understand how the three key evolutions in the ads ecosystem are likely to...
This course teaches you how to choose the appropriate social media channels for your business online.
Learn how to implement the Conversions API integration including normalizing, hashing, testing and debugging your first call.
In this course, we discuss ways to analyze and interpret the output of a regression analysis.
Learn how to verify proper implementation of the Conversions API setup, optimize your configuration of the Conversions API and troubleshoot issues that may arise after the direct implementation of the Conversions API.
This course teaches you about the customer journey and how it applies to your business online.
This course helps you setup and implement the pixel so you can capture intent at each stage of the purchase path and tailor your messaging to move people down through the funnel.
Learn about SMART goals and how they can be applied to your business. ='Master Data'!E7
This course prepares you to create, host and monetize online events to grow your audience.
This assessment tests your knowledge of paid online events.
In this lesson, we’ll review the different ways to add items to a catalog and the factors to consider when you choose which method is right for your business.
Learn about three key evolutions in the advertising ecosystem and their implications for advertisers.
In this lesson discover ways to gather customer interactions on Facebook with tools such as lead ads or ads that click to messages.
Learn about Facebook policies for ads about social issues, elections or politics.
In this lesson you will learn how to can create sets (sub-groups) of items that you’ll use to feature certain items from your catalog in your ads or shop. If you plan to run dynamic ads, you’ll also need to...
Learn how to be creative and grow your audience by using Instagram Reels. Featuring Marie Frias from Luna Magic.