All Activities
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Introduction to Measurement Methodologies: From Business Goals to KPIs
In this course, you’ll learn the fundamental relationship between a business goal, the KPIs for that goal and the metrics to measure that KPI. You’ll also learn about different types of data you can expect to use in marketing and...
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Maximize performance with Advantage+ shopping campaigns
In this three-part session, you’ll learn to leverage Advantage+ shopping campaigns to achieve better performance, increased efficiency and greater scale for your sales campaigns. First, you’ll learn about key features and benefits of Advantage+ shopping campaigns before walking through campaign...
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Measure the impact of your ad creative
Understand the importance of testing the creative in your ad campaigns.
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600-101: Meta Certified Community Manager
This program features courses to help community managers build and grow their online communities.
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200-101: Meta Certified Marketing Science Professional
You will learn how to take data, insights and measurement to make informed marketing recommendations with these Marketing Science courses. The lessons are organized around topics that can be applied for Data Scientists, Marketing Scientists, Quantitative Researchers, or Data Analysts...
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100-101: Meta Certified Digital Marketing Associate
You can use these curated lessons to prepare for the 100-101 Facebook Certified Digital Marketing Associate exam. They are organized by topic and weight to signify how much of the exam is focused on each subject.
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400-101: Meta Certified Media Planning Professional
The Media Planning path provides advertisers needed guidance for communicating with clients and planning campaigns on Facebook’s platforms. These courses give a high-level view at how Facebook can fit into your media mix and direction on planning campaigns to meet...
