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Live Events
  • Edit and Manage Your Live Ads

    Use this lesson to learn how to: Edit each part of your Page promotions, including creative, audience, budget and schedule. Pause or delete a Page promotion.

    • Duration 5m
    • Rating 4.9
    • Beginner
  • Promote Your Page

    Use this lesson to learn: How to create a promotion to drive traffic to your Facebook Page. How to choose the right creative, targeting and budget and schedule for your promotion.

    • Duration 5m
    • Rating 4.8
    • Beginner
  • Get More Leads

    Use this lesson to learn: What Get More Leads ads are and how they can benefit your business. How to set up a Get More Leads ad, step by step. How to access lead data, allowing you to follow up with prospects...

    • Duration 5m
    • Rating 4.9
    • Beginner
  • Promote Your Call to Action Button

    Use this lesson to learn: How to add and edit a Call to Action Button to your Page. How to create an ad to promote your Call to Action Button. How to choose the right creative, targeting and budget and schedule...

    • Duration 5m
    • Rating 4.9
    • Beginner
  • Promote Your Website

    Use this lesson to learn: How to make a promotion from your Page to drive traffic to your website. How to choose the right creative, targeting and budget and schedule for your promotion.

    • Duration 5m
    • Rating 4.8
    • Beginner
  • Promote Your Business Locally

    Use this lesson to learn: How to reach a local audience with your Page ads. How to choose the right creative, targeting and budget and schedule for your event.

    • Duration 5m
    • Rating 4.8
    • Beginner
  • Introduction To Page Promotions

    This lesson is the first in a series showing you how to run promotions from your Facebook business Page. The other lessons in this series will dive deeper into measurement, optimization, editing Page promotions and each of the specific Page promotion...

    • Duration 5m
    • Rating 4.7
    • Beginner
  • Boost Your Event

    After you create an event you can “boost it” which turns it into an ad. Boosting an event can help increase awareness and ticket sales. In this course, we walk you through how to boost an event, step by step.

    • Duration 5m
    • Rating 4.9
    • Beginner
  • Boost Your Post

    Use this lesson to learn: What boosted posts are and how they can benefit your business. The difference between an organic post and a paid post. How to boost your Page Post.

    • Duration 5m
    • Rating 4.6
    • Beginner
  • Measurement Foundations

    In this series of lessons you'll learn about Facebook's measurement approach, the measurement journey, and first and third-party measurement solutions.

    • Path
    • Duration 15m
    • Rating 4.9
    • Beginner
    • Award
  • Formats and Asset Optimization

    As you have many options to display your creative assets on our platforms, learn how each format works and how to optimize your assets accordingly.

    • Duration 5m
    • Rating 4.7
    • Beginner
  • Key Attributes of Conversations

    Memorable Conversations on Messenger are expressive and distinct. Learn what makes a conversation engaging on Messenger.

    • Duration 5m
    • Rating 5.0
    • Intermediate
  • Business Goals and Ad Objectives

    How can Facebook advertising align with your business needs? Learn how our ad objectives map to the actions you want consumers to take.

    • Duration 5m
    • Rating 4.8
    • Beginner
  • Creative Planning for Formats and Placements

    Get an overview of all ad formats and placements that are available to you to aid your campaign planning. Use this course to learn about how placements work together to reach people more effectively. See case studies of how each...

    • Path
    • Duration 10m
    • Rating 4.7
    • Beginner
    • Award
  • Platforms and Placements

    Over four of our platforms, we offer more than 13 ad placements. Learn how people interact with our platforms and how each placement helps us deliver your ads to your audience.

    • Duration 5m
    • Rating 5.0
    • Beginner
  • Our Value within Digital Marketing

    Through our various digital platforms, we offer you unique opportunities for engaging with your customer and reaching your audience. Learn the value Facebook brings to the digital marketing landscape.

    • Duration 5m
    • Rating 4.3
    • Beginner
  • From Business Goal to Creative Strategy

    Success is all about choosing the best Facebook marketing objective that maps to your business need. What's your goal, and how will you measure if you achieved it?

    • Path
    • Duration 10m
    • Rating 4.5
    • Beginner
    • Award
  • Messenger Experience Lifecycle

    Messenger is used across the consumer journey. Learn the high-level approach to engage with your audience from the beginning, middle and end of the Messenger experience lifecycle.

    • Duration 5m
    • Rating 4.0
    • Intermediate
  • Messenger Development Process

    Put your Messenger experience into action following our 5 step approach from identifying your approach to optimizing your final product.

    • Duration 5m
    • Rating 5.0
    • Intermediate
  • Run Ads in Stories

    Use this lesson to: * Prepare creative for ads in stories. * Identify which ad objectives support ads in stories * Create and run stories ads using Ads Manager. * Create and run stories ads through the ads API.

    • Duration 6m
    • Rating 4.7
    • Beginner
  • Bring Your Business to Life with Stories

    Stories on Instagram, Facebook and Messener give you an immersive, full-screen vertical format to bring your business to life through photos, videos, text and effects. This fast-growing format is a great place for brands to connect with their audience via...

    • Path
    • Duration 25m
    • Rating 4.7
    • Beginner
    • Award