Map the Customer Journey Overview
Outline
Learn how experiences lead people to make purchases so you can reach them at the right moment.
Understand the Customer Journey
This lesson will help you to think about your own customer journey. Learn how to define a customer journey, describe how the customer journey relates to your marketing efforts and create a map for your customers' journey.
How to define a target audience
- Learn about demographics, interests, and behaviors
Why map the customer journey?
What are the stages of the customer journey?
- Learn about awareness, consideration, and conversion
Marketing messages by stage of the customer journey
- Define awareness in the customer journey
- Define consideration in the customer journey
- Define conversion in the customer journey
- Examples of the different stages in the customer journey
Map Your Customers' Journey
This lesson will help you to map your customer journey so you can reach potential customers. You can create a map for your customers' journey.
Build your customer journey template
- Learn about awareness, consideration, and conversion in your customer journey
Follow along an example of a business and see how they set up their customer journey
- Learn about when and how a customer fits into different stages of their customer journey