Select Your Social Media Channels Overview

Learn which social media channels make the most sense for your business.

Understand the Social Media Landscape

Learn how to determine where your target audience is spending their time on social media, and which channel is best suited to your business goal.

• Understand the social media landscape and different social platforms:

  • Use Facebook to share posts and stories and connect with people.
  • Use Instagram to share real-time content and tell your brand story.
  • Use WhatsApp to connect with a global audience and build a business presence.

• How to determine the right channels for your business:

  • Create a goal.
  • Determine your audience by looking at demographics, interests, and behaviors.
  • Describe your target audience.

• How to choose your content formats

Create a Social Media Map for Your Business

Learn how to create a social media map to inform your business’ social media strategy.

• How to build a social media template:

  • Define a goal.
  • Narrow down your audience.
  • Choose your formats.
  • Choose your channels.

• How to determine your audience

• How to determine your content format

• Use Facebook’s social media template to get started