Decide who you want to reach overview

Learn how to connect with the people most likely to be interested in your business online.

Understand audiences

Determine the audience that you want to reach. Understand why it's important to have a target audience for your business.

• Why define a target audience?
• What is a target audience?
  • Define a target audience
• Types of audiences
  • Primary target audience
  • Secondary target audience

Create a target audience for your business

Create a target audience for your business. Use our template to determine a target audience.

• Build your target audience template. Define the following information about your audience:

  • What they need from your business
  • Demographics
  • Interests
  • Behaviours
  • Name and image

• How do you determine your target audience?

  • Do customer research
  • Monitor the competition
  • Talk to friends about their interests

• Build a sample target audience