Create authentic messages overview

Learn how to connect with your audience on social media in a meaningful way.

Create social media content

Keep your audience engaged with these easy-to-implement social media tips and tricks. This lesson will prepare you to understand the two primary elements of social media posts and create social media content.

• How to create content on social media

  • Tell your business story
  • Engage your audience
  • Connect with new customers

• How to write engaging captions

  • Keep it short and sweet
  • Prompt people to act
  • Use hashtags on Instagram

• How to create engaging visual content

  • DIY studio
  • Rule of thirds
  • Try different angles
  • Design your videos for sound off and on
  • Shoot for mobile

• How to use apps to edit your photos and videos for a consistent look and feel

  • Layout
  • Unfold
  • Boomerang
  • Mojo
  • Hyperlapse

• How to tell your business story

  • Engage
  • Educate
  • Excite

Plan your social media content

Grab your audience's attention by creating social media posts that engage, educate and excite.

• How to plan your content on social media to engage, educate and excite your fans