How to make your Instagram content stand out overview
Outline
This course prepares you to create content to help your business be discovered. This course teaches you how to develop a creative plan and use different types of formats to create content that stands out.
Create a plan for your business on Instagram
This lesson teaches you the key components to include in your plan to create content for your business on Instagram. This lesson prepares you to develop a creative plan.
How to develop a creative plan
Create a foundation for your content
- Set clear goals
- Establish look and voice
- Use a posting schedule
How to use marketing goals to guide your posts
How to create a consistent look and voice
- Feature a colour
- Try different content themes
- Share your business personality
Connect with your audience in different ways
This lesson teaches you how to use different formats of content to connect with your audience. This lesson prepares you to identify different content types to support your business on Instagram.
How to connect in different ways
How to use different types of content
- Feed posts
- Stories
- Live
- Reels
Creative tips to make your content stand out
This lesson teaches you different ways to help your content be discovered on Instagram. This lesson prepares you to create content that helps people learn more about your business.
How to help people learn more about your business
Creative ways to make your content stand out
- How to tell a story with your content
- How to provide more context
- How to make time-sensitive announcements
- How to create a consistent look and feel