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Learn new skills to build your brand or business

Outline

Learn how to grow your business by creating ads directly from your Facebook Page.


Determine your advertising goals on Facebook and Instagram

Learn the basics of advertising on Facebook and Instagram, and how ads can help you connect with new customers. Determine what you want to achieve from advertising.

  • How to set yourself up for success

    • How would you describe your business to a friend?
    • What makes your business stand out?
    • Who are your customers as people?
    • What do you need to tell them about your product/service?
    • What is the goal of your ad?
  • How to use a content planning brief

    • How would you describe your business to a friend?
    • What makes your business stand out?
    • Who are your customers as people?
    • What do you need to tell them about your product/service?
    • What is the goal of your ad?


Create ads from your Facebook Page

Follow these steps to create a highly engaging Facebook advertisement and build new customer relationships. Create ads from your Facebook Page.

  • How to create an ad from your Facebook Page

    • Step 1: Choose a goal.
    • Step 2: Add your creative.
    • Step 3: Define your audience.
    • Step 4: Set your budget and duration.
    • Step 5: Decide where you want your ad to appear.
  • Tips to help you get started with ads from your Facebook PageD31