How to create content that stands out on Instagram
This course teaches you how to create content for your business on Instagram.
All Activities
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Use WhatsApp for a business
Learn how to create a WhatsApp Business Account and explore key features for communicating with customers.
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Introduction to campaign objectives
Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.
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Create templates and send messages with the WhatsApp Business Platform
Learn about setting up, managing and sending different types of templates through the WhatsApp Business Platform.
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Use ads that click to WhatsApp with Meta Conversions API
Learn how to optimize ads that click to WhatsApp with the Meta Conversions API for messaging events.
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Privacy and data protection across Meta technologies
Learn about privacy and data protection on Meta technologies, as well as how to create ads that adhere to Meta's ad policies.
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Optimize your campaign with Meta Advantage+
This course covers each of the AI ad solutions within Meta Advantage+ and how to use them to improve campaign performance.
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Upgrade your advertising with Advantage+ catalog ads
Learn what Advantage+ catalog ads are and how they can help you achieve your business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting up your Advantage+ catalog ads...
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Meta New Starter Onboarding (Basic) - Day 1
Meta New Starter Onboarding session is a 2-day live webinar session built to onboard and educate you on how to navigate the advertising ecosystem across Meta’s family of apps and services. This training is relevant for individuals who are newly...
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Retail Proficiency Learning Path
This custom learning path is designed to help companies from the retail industry learn the fundamentals of advertising on Meta technologies.
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Simplify your account structure
This lesson covers how to simplify your account to help improve efficiency and reach more potential customers.
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Agency performance knowledge checks
Demonstrate your understanding of Meta Advantage+, ad performance and measurement strategies.
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Signals and Performance
Learn how to leverage data-driven marketing solutions to enhance your campaign results. In this session we will discuss the Meta Pixel, Facebook SDK, Conversions API and Offline conversion solutions. Don't see any events here? Be sure to log into Blueprint...
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Strategies for targeting, placement and creative
Explore how to select the best ads targeting, placement and creative strategies with Meta Advantage solutions.
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Defining your ad audience
Explore how to create new, custom and lookalike audiences in Meta Ads Manager.
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Advanced matching for websites
Learn how to use advanced matching for websites to optimize ad campaigns and protect customer privacy.
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Get started with data-driven marketing
Learn how data from the Meta Pixel, Conversions API and Facebook SDK can provide insights to reach people with relevant ads.
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Connect with customers using Messenger
Learn how to use Messenger to connect with customers in a personal way, increase sales and improve customer service.
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Set up the Meta Pixel and Meta Conversions API for ad campaigns
Use the Meta Pixel and the Conversions API to gain insight into customer actions and optimize your advertising strategy.
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Improving business results through effective creator partnerships
Learn about partnership ads, creative diversification, and how strategic partnerships with creators can help advertisers achieve their business goals.
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Analyze your ad campaign results in Meta Ads Manager
Learn where to find key metrics in Ads Manager and how to use them to analyze campaign results.
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