Understand the true value of your campaigns with Conversion Lift
Learn how to measure the impact of campaigns with Conversion Lift and determine the best actions to take based on the results.
All Activities
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Introduction to creator marketing
Explore how agencies, brands and creators can maximize their creator marketing strategies with Meta technologies.
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How to create content that stands out on Instagram
This course teaches you how to create content for your business on Instagram.
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Introduction to campaign objectives
Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.
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Exploring signals and data sources
Learn how to track customer actions using data sources such as the Meta Pixel, Facebook SDK and Conversions API.
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Optimize your campaign with Meta Advantage+
This training covers the AI tools within Meta Advantage+, including the end-to-end campaign solutions of Advantage+ sales, app and leads campaigns. You’ll also learn the tools in 5 categories of Advantage+ single-step solutions that use AI to automate parts of...
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Grow your business with ads that click to Instagram Direct
This workshop is intended to help advertisers use ads that click to Instagram Direct to attract new followers, engage customers and reach their business goals. This training explores Meta Business Messaging technologies, campaign creation in ads Manager, creative best practices...
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Ad agencies and Conversions API: benefits and setup across clients
The purpose of this workshop is to help advertisers map their business objectives to what is functionally possible with the Conversions API Gateway for multiple accounts and determine their integration method. The purpose of this workshop is to help advertisers...
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Troubleshoot and provide technical support for the WhatsApp Business Platform
Learn about the different ways you can troubleshoot errors and provide ongoing technical support with the WhatsApp Business Platform.
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Meta Advantage+ leads campaigns: generating high-quality leads with AI
This course explores the streamlined leads campaign setup experience and explains its benefits.
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Improve Lead Quality with Conversions API for CRM
Join this webinar to learn about Conversions API (CAPI) for CRM, a new tool that can help you find better-quality leads.You’ll hear from Meta’s top experts, who will share: - How CAPI for CRM can help your business reduce costs...
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Optimize campaign performance with A/B Testing and Conversion Lift
Audience: The audience for this session can be media buyers, planners, digital marketers or skilled advertisers interested in using experiments to improve their campaign performance. Level: Intermediate It is important to measure the true performance of your ads on Meta...
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Reach your business goals with Reels ads
In this training, you will learn how to create Reels ads and how to implement the creative essentials to enhance performance in your Facebook and Instagram Reels ads campaign strategies. You’ll also learn how to implement a Reels ads campaign...
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Create ads that align to your business goals
Learn how to design ad creative for each stage of the marketing funnel and connect with your audience in an authentic way.
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Reach your business goals with Reels ads
Discover how to get started with Reels ads by employing creative essentials and best practices for your assets and connecting with partners and creators as part of your strategy for Reels.
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