Generate insights to make decisions based on data
Learn how to combine data from different sources, run tests and make recommendations with a test-and-learn approach.
Learn how to combine data from different sources, run tests and make recommendations with a test-and-learn approach.
Learn where to find key metrics in Ads Manager and how to use them to analyze campaign results.
Discover the fundamental characteristics for successful planning in your digital media campaigns on Facebook and Instagram. In this session, you'll learn about the essentials of digital marketing: from business goal setting, creatives, optimization, and more! Lesson 1: Get Started with...
Learn how to create and maintain a Page, build an audience and implement best practices for posting on Facebook.
Learn how to use Meta Business Suite to manage your presence on both Facebook and Instagram, connect with customers, create ads and grow your business — all from one central location.
The Advanced Marketing Developer learning path prepares learners for the Advanced Marketing Developer certification exam and coding assessment. This track prepares learners to implement the Facebook SDK, set up and troubleshoot App Events on iOS and Android. It also helps...
Learn how to use ads that click to WhatsApp to help grow your business and reach new and current customers.
Meta New Starter Onboarding session is a 2-day live webinar session built to onboard and educate you on how to navigate the advertising ecosystem across Meta’s family of apps and services. This training is relevant for individuals who are newly...
Discover how to create a measurement portfolio that includes the right tools and solutions to answer key business questions.
Learn how to leverage data-driven marketing solutions to enhance your campaign results. In this session we will discuss the Meta Pixel, Facebook SDK, Conversions API and Offline conversion solutions. Don't see any events here? Be sure to log into Blueprint...
The purpose of this workshop is to help advertisers in the service industry sector improve the quality of leads by optimizing their ad creative and instant forms setup. The webinar explores the strategic role of ad creative in helping businesses...
This course explores the Meta Advertising Standards and the brand safety controls available in Meta Business Manager.
Learn how to use Advantage+ sales campaigns to help improve ad performance, increase efficiency and achieve greater scale.
This session explores how to attract quality leads by optimizing your lead ads with instant forms campaigns with the Conversions API for CRM. We review the value of integrating your CRM with the Conversions API and go through each step...
Webinar learning objectives This training explores ways to optimize a Conversions API configuration and improve ad performance by applying practical strategies for setup and ongoing maintenance. Learn about event matching, event coverage, event quality, event deduplication and data freshness, and...
This course covers each of the AI ad solutions within Meta Advantage+ and how to use them to improve campaign performance.
Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.
Join our Measurement and Creative specialists for a live 45-minute session where you can ask your questions and get practical guidance in real time — plus insights on what's driving strong Reels performance and how to set up Partnership Ads...
Learn how to integrate data sources, including the Meta Pixel, the Conversions API and the Facebook SDK, into your campaigns across Meta technologies.
Learn how to create ads and review format, placement and creative options in Meta Ads Manager.
Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.