This training explains how to use A/B Testing, Conversion Lift and creative testing to optimize campaign variables, use Advantage+ automation and build a repeatable testing framework to lower customer acquisition cost and scale winning approaches.
Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...
In preparation for the Business Messaging Strategy exam, meet with the Meta Blueprint team to take and review a Practice Test together. During the session, you would answer all the questions together with the other attendees via polls, and...
The objective is to learn the latest strategies for supercharging creator content and driving performance using Meta’s partnership ads and creator tools. Don't see any events here? Be sure to log into Blueprint to access a variety of events...
Webinar learning objectives This training explains how to use opportunity score in Ads Manager to get personalized recommendations that can help improve campaign performance. Learn how to apply recommendations and get answers to common questions. The training is designed for...
This training introduces recent updates to Meta ad offerings, including partnership ads, Reels trending ads and catalog product video. Learn what these products are for, when to use them and how to get started. Don't see any events here? Be...
The purpose of this training is to provide learners with a comprehensive understanding of how to set up and run effective campaigns using ads that click to message, optimized for purchases. This training covers the key concepts and best practices...
Webinar learning objectives This 50-minute live training explores how to use AI glasses from Meta to create content. Learn how to grow your business and connect with customers in authentic and personal ways. If you’re a small business owner, content...
This session covers the foundational elements of campaign setup on Meta platforms, focusing on two key areas:Campaign Activation Tools and Meta Advantage. Learn how to effectively leverage Meta's suite of activation and automation tools, and Campaign Objectives and Signal,...
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This session builds on Day 1 by diving into the execution and evaluation phases of Media Buying on Meta platforms. You'll explore:Implementing Buying Types and Optimising for Ad Delivery. Learn how to select the right buying approach and fine-tune...
This session focuses on the budgeting and measurement dimensions of media planning on Meta platforms. You'll work through:Proposing a Campaign Budget. Gain the skills to build and justify effective budget recommendations, andAnalysing Campaign Reporting Results and Measurement Strategies. Learn...
The purpose of this workshop is to help advertisers in the service industry sector improve the quality of leads by optimizing their ad creative and instant forms setup. The webinar explores the strategic role of ad creative in helping businesses...
This session introduces the strategic foundations of Media Planning on Meta platforms, covering two essential areas: Determining the Best Buying Type and Bid Strategy. Learn how to evaluate and recommend the most effective buying and bidding approaches, and Aligning...
Webinar learning objectives Learn how to add video to your product catalog and enable personalized media delivery in Advantage+ catalog ads. This training walks you through why video matters for catalog performance, what Catalog Product Video is and how to...
This training explains how to use A/B Testing, Conversion Lift and creative testing to optimize campaign variables, use Advantage+ automation and build a repeatable testing framework to lower customer acquisition cost and scale winning approaches. Don't see any events...
This training explores how ad creative affects campaign performance. Learn practical strategies for achieving creative diversification (using a variety of images, videos, messages and formats) so the ad delivery system can better match ads to interested people. Don't see any...
Go behind the scenes of successful creator collaborations. Hear from brands, creators, and agencies about building effective partnerships, overcoming common challenges, and achieving breakthrough results.
The Meta Conversions API is a server-to-server connection that allows businesses to connect their marketing data from across the customer journey to Meta. This training discusses how the Conversions API can help agencies establish a more reliable data connection that...
