Improving performance through ad creative
Learn how to implement best practices for ad creative in Meta Ads Manager.
All Activities
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Increase campaign performance with partnership ads
In this course, you'll discover how to use partnership ads, to help improve your campaign performance. You'll also explore how to work with creators and how to create a partnership ads campaign in Meta Ads Manager.
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Introduction to opportunity score
Discover how opportunity score provides recommendations that can help improve campaign performance.
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Collaborate on creator selection and outreach
Explore how to apply a clear framework and use Instagram’s creator marketplace to source creators for always-on strategies.
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Increase campaign performance with diversified creative
This course explores how advertisers can diversify their ad creative and how to get the most relevant ad to a given audience.
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Improving your client’s ad performance with data
This training discusses how the Conversions API can help advertisers establish a more reliable data connection that leads to improved marketing campaign performance. The purpose of this workshop is to help agencies map their business objectives to what is functionally...
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Meta Certified Advertising API Developer
You can use these curated lessons to help build the skills and knowledge required of a Facebook Certified Ads Product Developer II. Completion of these lessons is a requirement for certification.
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Advertising solutions across the marketing funnel
Explore the value of a full-funnel marketing approach and consider advertising solutions offered across Meta technologies that clients can use at each stage of the marketing funnel.
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Communicate with people on WhatsApp
This course provides an overview of how to bring a business online with the WhatsApp Business app.
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Newsgather with CrowdTangle
In this class we'll show you how to chart trends in your country as well as introduce new tools we've launched that make it easy to rank top videos and link in your country. For Entertainment, News and Sports.
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How to build your creative strategy for Ramadan
1. Design Creative to Inspire Action - Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. In this workshop, you’ll learn how to select the format and placement that best supports your business goals.You’ll...
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Ad creative that converts: how to diversify your ads for better results
This training explores how advertisers can use ad creative to help improve campaign performance. It covers creative diversification (the practice of varying formats, visuals and messages across ad sets) and practical strategies for building creative volume from existing assets, working...
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Opportunity score: experimentally proven recommendations to help improve your campaign performance
Webinar learning objectives Unlock the full potential of your campaigns with opportunity score, a personalized feature in Meta Ads Manager that provides tailored recommendations to help boost performance. In this workshop, you'll discover how to harness the power of opportunity...
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Turn browsers into buyers with catalog product video
Catalog product video is motion creative you add to your catalog in Meta Commerce Manager. When used in Advantage+ catalog ads, you can pair personalized products with personalized media by enabling a feature called Allow product video.
