Instagram Live Video Ads let you promote your live broadcast as an ad, reaching high-intent audiences well beyond your followers, with no extra creative to produce. In this session you'll learn when Live video ads fit your goals, whether you're...
Learn about setting up, managing and sending different types of templates through the WhatsApp Business Platform.
In this course, we’ll explore the relationship between a business goal, the KPIs and the metrics to measure that KPI.
In this course, you’ll learn about the Meta technologies you can use to grow your business online. You’ll discover ways Facebook, Messenger, Instagram and WhatsApp can help to build awareness, engage customers and achieve business goals.
Discover how opportunity score provides recommendations that can help improve campaign performance.
Learn how you can use Meta Commerce Manager to set up and manage catalogs, promote products and personalize ads for shoppers.
Explore how to create a business messaging strategy that aligns with business goals and objectives.
Explore how to create new, custom and lookalike audiences in Meta Ads Manager.
Learn how to use Meta Business Suite to manage your presence on both Facebook and Instagram, connect with customers, create ads and grow your business — all from one central location.
Learn how to use the Conversions API to establish a reliable data connection that leads to improved campaign performance.
Learn how to comply with Meta Advertising Standards to effectively place ads with Meta.
Learn how to create an ad campaign in Meta Ads Manager and customize reports with Ads Reporting.
Explore how agencies and brands can improve partnership ad campaigns on Reels through better creator collaboration and diverse creative assets.
Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.
Learn about how Advantage+ audience can help you reach the people who are likely to be interested in your business and how to get started.
Learn how to track customer actions using data sources such as the Meta Pixel, Facebook SDK and Conversions API.
Learn how to select the best campaign objective and conversion settings in Ads Manager for your business goals.
Discover how to implement Advantage+ app campaigns to help grow mobile app audiences. campaigns.
This course provides an overview of how to bring a business online with the WhatsApp Business app.
This course provides guidance on how to encourage conversations between customers and your business, share a WhatsApp QR code and enable customers to discover your business through ads that click to WhatsApp.
Learn how to manage business assets using a business portfolio in Meta Business Suite.
Demonstrate the skills needed to guide the implementation and troubleshooting of key marketing technologies by passing the Technical Implementation Specialist assessment. To pass this assessment, answer 16 out of 20 questions correctly. Retake the exam as many times as needed...
