All Activities
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Scale Your Advertising Efforts with Ads Manager
Learn how to use free tools to help you collect donations and enable supporters to fundraise for your non-profit. The module will also teach you how to scale your organization and drive tangible results with the help of Facebook Ads.
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Put Your CPG Data Strategy into Action
Putting your CPG Data Strategy into Action by unlocking it's true potential and driving better digital marketing performance. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head...
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Use template analytics for the WhatsApp Business Platform
Learn how to use template analytics to help gain insights for marketing automation, customer insights and revenue optimization.
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Grow your audience with Advantage+ app campaigns
This training prepares advertisers to grow an app audience with Advantage+ app campaigns that use AI and automation. Explore recommendations for getting started, running successful app promotion campaigns and improving campaign performance. Don't see any events here? Be sure to...
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Certification Prep Virtual Training | Business Marketing Strategy - Part 1
Certification Prep Business Marketing Strategist instructor led training sessions provide advertisers guidance on crafting strategic marketing plans and using Meta technologies to achieve business results. This includes developing marketing strategies based on the customer journey, maximizing Meta technologies across touchpoints,...
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Selecting campaign objectives and conversion settings
Learn how to select the best campaign objective and conversion settings in Ads Manager for your business goals.
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Grow your business with ads that click to Instagram Direct
This workshop is intended to help advertisers use ads that click to Instagram Direct to attract new followers, engage customers and reach their business goals. This training explores Meta Business Messaging technologies, campaign creation in ads Manager, creative best practices...
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100-101 Meta Certified Digital Marketing Associate Exam Courses
You can use these curated lessons to prepare for the 100-101 Meta Certified Digital Marketing Associate exam. They are organized by topic and weight to signify how much of the exam is focused on each subject.
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Prove your knowledge with the Meta Technical Implementation Specialist assessment
Demonstrate the skills needed to guide the implementation and troubleshooting of key marketing technologies by passing the Technical Implementation Specialist assessment. To pass this assessment, answer 16 out of 20 questions correctly. Retake the exam as many times as needed...
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Improve lead quality with Meta Conversions API for CRM
Learn how to connect your CRM data with the Meta Conversions API for CRM to optimize ad campaigns for lead quality.
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Elevating campaign performance with Reels trending ads, partnership ads and catalog product video
This training introduces recent updates to Meta ad offerings, including partnership ads, Reels trending ads and catalog product video. Learn what these products are for, when to use them and how to get started.
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Monitoring accounts and brand assets
Learn how to monitor your accounts with Business Support Home, Security Center, managed Meta accounts and Brand Rights Protection.
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How to automate paid messaging at scale
Webinar learning objectives This training explains how sellers, partners and business professionals can scale a paid messaging strategy on the WhatsApp Business Platform. Learn how to choose the right message template category for each use case and create and manage...
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Frictionless Purchasing
Your purchase forms may be making it too hard for your most loyal readers to support the journalism they love. Optimize how your audiences sign up, subscribe and donate and watch your reader support soar.
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Get started with Audience Network
Learn how to use Meta's Audience Network to monetize your app, how to integrate the SDK for Audience Network and how to choose ad formats.
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Ad creative that converts: how to diversify your ads for better results
This training explores how ad creative affects campaign performance. Learn practical strategies for achieving creative diversification (using a variety of images, videos, messages and formats) so the ad delivery system can better match ads to interested people. Don't see any...
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Improving your client’s ad performance with data
This training discusses how the Conversions API can help advertisers establish a more reliable data connection that leads to improved marketing campaign performance. The purpose of this workshop is to help agencies map their business objectives to what is functionally...
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Protecting your accounts with proactive safeguards
Learn how to apply proactive strategies, implement security features and maintain business portfolio hygiene.
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Designing A/B tests, creative tests and lift studies
Learn how to set up the measurement studies available in Meta Ads Manager and read your results in the Experiments tool.
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Troubleshooting catalog for Advantage+ catalog ads
This training helps you troubleshoot a catalog for Advantage+ catalog ads and prepare for the Meta Certified Marketing Developer Exam.
