Handle recovery for clients decreasing investment
Discover how to address and resolve issues with clients reducing their investment in WhatsApp for Business through diagnostic reviews, remedial actions and reset meetings.
All Activities
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Community Manager Recertification course
Completion of this course is required to renew your Community Manager certification from Meta.
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Improving business results through effective creator partnerships
Learn about partnership ads, creative diversification, and how strategic partnerships with creators can help advertisers achieve their business goals.
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Campaign evaluation through reports and tests
Learn how to analyze campaign metrics in Meta Ads Reporting and measure performance using tests.
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Catalog product video to enhance your Advantage+ catalog ads
This course covers the benefits of using catalog product video and how to run ads that use product video.
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Prepare for expansion
Identify expansion opportunities for a client's WhatsApp for Business strategy by evaluating their current approach, defining new use cases, and presenting tailored solutions.
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Maximize campaign results with Performance 5
This course will cover the five best practices for maximizing performance of direct response campaigns across Meta technologies.
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Search lift: measuring the true impact of Meta technologies on search traffic
Add search lift to your conversion lift tests to help determine the accuracy of your attribution analytics results.
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Meta Business Agent platform overview and business case
Learn what Meta Business Agent is, how it works, why it matters and how to position it for enterprise clients.
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How to automate paid messages at scale
Explore message template categories, creation tools, quality management and scaling strategies for paid messaging on WhatsApp.
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How to use paid messaging on the WhatsApp Business Platform
Learn the fundamentals of paid messaging on the WhatsApp Business Platform and how to apply message categories to your business.
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Connector integration and human handoff
Integrate a CRM connector, configure thread control for human handoff and validate your integration end to end.
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Non-marketing message APIs
Learn how to send utility and authentication messages through the WhatsApp Business Platform.
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Establish your business presence with Messenger
Discover how to engage with customers through Messenger and use different features to communicate more efficiently.
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Aligning business goals with campaign objectives
Explore how to optimize your advertising strategy with campaign objectives, performance goals and data-based decision making.
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Choose ad placements, budget and schedule in Meta Ads Manager
Learn how to choose placements and set a budget and schedule for ad campaigns in Meta Ads Manager.
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Technical Pixel Implementation and Troubleshooting - Marketing Developer
The pixel helps you track conversions on your Facebook ads, optimize your ads for people most likely to convert and generate audiences to better target your ads. This course helps you setup, implement and troubleshoot the pixel so you...
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Use app events to reach, optimize and measure
Learn how you can use app events to improve your ads audience, optimization and measurement.
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Connect with customers using Messenger
Learn how to use Messenger to connect with customers in a personal way, increase sales and improve customer service.
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Create templates and send messages with the WhatsApp Business Platform
This course covers creating templates and sending messages through the WhatsApp Business Platform.
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Data and privacy in digital advertising
Learn data use fundamentals and global compliance requirements for digital marketing.
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Privacy and data protection across Meta technologies
Learn about privacy and data protection on Meta technologies, as well as how to create ads that adhere to Meta's ad policies.
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Streamline creative setup with the multi-media workflow
Learn how to set up and manage multi-media ads in Meta Ads Manager, customize assets and use reporting to improve results.
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Create ads that align to your business goals
Learn how to design ad creative for each stage of the marketing funnel and connect with your audience in an authentic way.
