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Learn new skills to build your brand or business
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1216 results returned

  • Optimize campaign performance with A/B Testing and Conversion Lift

    Audience: The audience for this session can be media buyers, planners, digital marketers or skilled advertisers interested in using experiments to improve their campaign performance.  Level: Intermediate It is important to measure the true performance of your ads on Meta...

    • Event

  • Creative essentials

    Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.

    • Path
    • Duration 10m
    • Rating 4.9
    • Beginner
    • Credential

  • Grow your audience with Advantage+ app campaigns

    This course is designed to help you implement Advantage+ app campaigns to help you reach your business goals. It covers the benefits of Advantage+ app campaigns, how to set up a campaign in Meta Ads Manager and how to manage...

    • Event

  • Measure your offline events with Meta Conversions API

    This training begins with an overview of what an omnichannel marketing strategy is, the value of connecting omnichannel data, specifically offline events. We then go into how to share offline events with the Conversions API and review implementation options. We...

    • Event
    • Rating 3.6

  • Optimize and Troubleshoot the Meta Pixel

    This virtual training helps you set up and implement custom conversions, so you can optimize your ads for people who are most likely to convert. It also explores common issues that may prevent your pixel from sending accurate data. Lastly,...

    • Event
    • Rating 5.0

  • Shorten the path from discovery to purchase

    Learn how to drive transactions by removing friction throughout every stage of the customer journey from discovery, to purchase and post-purchase.

    • Path
    • Duration 20m
    • Rating 4.9
    • Intermediate
    • Credential

  • Introduction to measurement methodologies

    This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. RCTs.

    • Path
    • Duration 30m
    • Rating 5.0
    • Advanced
    • Credential

  • Maximize your campaign results with Performance 5

    In this training, you will learn the five best practices for maximizing performance of direct response campaigns across Meta technologies. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To log...

    • Event
    • Rating 5.0

  • Meta Business Manager

    In this course, you'll learn the features of Business Manager and how to set up an account.

    • Path
    • Duration 26m
    • Rating 4.8
    • Intermediate
    • Credential

  • Improve Lead Quality with Conversions API for CRM

    Join our free webinar to learn about Conversions API (CAPI) for CRM, a new tool that can help you find better-quality leads. You’ll hear from Meta’s top experts, who will share: How CAPI for CRM can help your business reduce...

    • Event

  • Manage your ad campaigns

    Learn where to find key metrics in Ads Manager and how to use them to analyze campaign results.

    • Path
    • Duration 10m
    • Rating 4.8
    • Intermediate

  • Get started with data-driven marketing

    Learn how data from the Meta Pixel, Conversions API and Facebook SDK can provide insights to reach people with relevant ads.

    • Path
    • Duration 15m
    • Rating 4.7
    • Beginner
    • Credential

  • Introduction to campaign objectives

    Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.

    • Path
    • Duration 10m
    • Rating 4.8
    • Intermediate

  • Maximize lead quality with Meta Conversions API for CRM

    This session explores how to attract quality leads by optimizing your lead ads with instant forms campaigns with the Conversions API for CRM. We review the value of integrating your CRM with the Conversions API and go through each step...

    • Event

  • Create audiences in Meta Ads Manager

    Learn about the different types of audiences available for ads and how to create them for campaigns in Meta Ads Manager.

    • Path
    • Duration 15m
    • Rating 4.8
    • Intermediate

  • An overview of the Messenger API

    Learn how the Messenger API works and the entry points you can use to connect with existing and potential customers.

    • Path
    • Duration 15m
    • Rating 5.0
    • Beginner
    • Credential