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Learn new skills to build your brand or business
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1216 results returned

  • Optimize and troubleshoot the Meta Pixel

    This course helps you set up and implement custom conversions and troubleshoot the Meta Pixel so you can optimize your ads.

    • Path
    • Duration 40m
    • Rating 4.9
    • Advanced
    • Credential

  • Cross-border trade: maximize international sales with Meta

    This training will cover proven best practices that can help maximize international sales across Meta technologies. You’ll discover guidance on how to compare destination markets, strategies for implementing cross-border ad campaigns and tactics for setting up operations that help offer...

    • Event
    • Rating 4.5

  • Auction bid strategies

    This course introduces auction bid strategies, providing guidance on how to determine the best strategy for your business goals and how to select controls for setting a budget.

    • Path
    • Duration 25m
    • Rating 4.8
    • Beginner
    • Credential

  • Define your audience

    In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters. You'll also learn how to adjust your creative to new target segments and align your targeting tools with your advertising needs.

    • Path
    • Duration 50m
    • Rating 4.7
    • Beginner
    • Credential

  • From business goals to ad objectives

    Learn how to create measurable business goals and choose the campaign objective to meet your goal.

    • Path
    • Duration 15m
    • Rating 4.5
    • Beginner
    • Credential

  • Optimize campaign performance with A/B Testing and Conversion Lift

    Audience: The audience for this session can be media buyers, planners, digital marketers or skilled advertisers interested in using experiments to improve their campaign performance.  Level: Intermediate It is important to measure the true performance of your ads on Meta...

    • Event

  • Creative essentials

    Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.

    • Path
    • Duration 10m
    • Rating 4.9
    • Beginner
    • Credential

  • Grow your audience with Advantage+ app campaigns

    This course is designed to help you implement Advantage+ app campaigns to help you reach your business goals. It covers the benefits of Advantage+ app campaigns, how to set up a campaign in Meta Ads Manager and how to manage...

    • Event

  • Measure your offline events with Meta Conversions API

    This training begins with an overview of what an omnichannel marketing strategy is, the value of connecting omnichannel data, specifically offline events. We then go into how to share offline events with the Conversions API and review implementation options. We...

    • Event
    • Rating 3.6

  • Optimize and Troubleshoot the Meta Pixel

    This virtual training helps you set up and implement custom conversions, so you can optimize your ads for people who are most likely to convert. It also explores common issues that may prevent your pixel from sending accurate data. Lastly,...

    • Event
    • Rating 5.0

  • Shorten the path from discovery to purchase

    Learn how to drive transactions by removing friction throughout every stage of the customer journey from discovery, to purchase and post-purchase.

    • Path
    • Duration 20m
    • Rating 4.9
    • Intermediate
    • Credential

  • Introduction to measurement methodologies

    This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. RCTs.

    • Path
    • Duration 30m
    • Rating 5.0
    • Advanced
    • Credential

  • Maximize your campaign results with Performance 5

    In this training, you will learn the five best practices for maximizing performance of direct response campaigns across Meta technologies. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To log...

    • Event
    • Rating 5.0