All Activities
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Agencies and Meta Conversions API: benefits and setup across clients
Webinar learning objectives Get started with the Meta Conversions API and learn how to establish a more reliable data connection that leads to improved marketing campaign performance for your clients. This training is designed for participants who work at advertising...
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Introduction to campaign objectives
Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.
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Create audiences in Meta Ads Manager
Learn about the different types of audiences available for ads and how to create them for campaigns in Meta Ads Manager.
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100-101 Meta Certified Digital Marketing Associate Exam Courses
You can use these curated lessons to prepare for the 100-101 Meta Certified Digital Marketing Associate exam. They are organized by topic and weight to signify how much of the exam is focused on each subject.
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Evaluating and optimizing a Meta Business Messaging strategy
Learn to evaluate and optimize Business Messaging strategies for improved engagement and growth.
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Setting up a business portfolio
Learn how to manage business assets using a business portfolio in Meta Business Suite or Meta Business Manager.
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Monitoring accounts and brand assets
Learn how to monitor your accounts with Business Support Home, Security Center, managed Meta accounts and Brand Rights Protection.
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Maximize performance with Advantage+ sales campaigns
In this training, you'll learn how to leverage Advantage+ sales campaigns to improve performance, increase efficiency and achieve greater scale for your online advertising efforts. Discover best practices for data integration, creative diversification and campaign measurement to maximize your results.
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Proposing a campaign budget
Learn how to create a budget for auction and reservation buying types.
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Foundations of account security and brand protection
Learn essential concepts and a strategy you can apply to protect your accounts, monitor threats, and resolve issues.
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Implementing buying types and optimizing delivery
Learn how to set up a campaign through the auction and reservation buying types in Meta Ads Manager.
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5 best practices to generate client results
Impress clients with the latest recommendations and master campaign best practices by attending one of our live webinars. You’ll learn: The importance of a simplified account structure. How to unlock new opportunities with automation. New creative tactics to supercharge client...
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Determine the measurement approach
In this course, we will explore how to formulate a hypothesis and how to select a measurement approach that suits your business needs.
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Optimize and troubleshoot the Meta Pixel
This course helps you set up and implement custom conversions and troubleshoot the Meta Pixel so you can optimize your ads.
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Introduction to measurement methodologies
This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. randomized controlled trials (RCTs).
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Protecting your accounts with proactive safeguards
Learn how to apply proactive strategies, implement security features and maintain business portfolio hygiene.
