More people are turning to Instagram Live to discover and buy products. Is your live video set up to convert them? Instagram Live shopping solutions help you turn that attention into sales. In this session, you'll see how Instagram...
Learn how to select the best campaign objective and conversion settings in Ads Manager for your business goals.
You can use these curated lessons to prepare for the 100-101 Meta Certified Digital Marketing Associate exam. They are organized by topic and weight to signify how much of the exam is focused on each subject.
Conversational commerce is about connecting with people through chat by building effective conversational commerce campaigns and establishing a strong commerce presence on Facebook messaging platforms. This virtual training provides you with an overview of how to build a powerful...
Welcome to the Meta Certification Prep Live training for Media Planning and Buying. Certification Prep for Media Planning and Buying are instructor-led training sessions designed to provide guidance on how Meta technologies can fit into your media plan, while also...
Webinar learning objectives This training explains how to use partnership ads to scale campaigns. Discover how partnership ads work, the types of content you can use and the benefits they offer for campaign performance. You'll also learn how to find...
Discover how to create a measurement portfolio that includes the right tools and solutions to answer key business questions.
This training is designed to sharpen your expertise in Meta’s Business Messaging solutions and prepare you to pass the Business Messaging Strategy Certification exam. This focused session is designed to equip you with the latest strategies and tools to leverage...
Learn how to connect your CRM data with the Meta Conversions API for CRM to optimize ad campaigns for lead quality.
This course will cover the five best practices for maximizing performance of direct response campaigns across Meta technologies.
Learn how to implement best practices for ad creative in Meta Ads Manager.
This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform and helps learners to avoid...
Explore how to apply a clear framework and use Instagram’s creator marketplace to source creators for always-on strategies.
Learn how to add video to your product catalog and enable personalized media delivery in Advantage+ catalog ads. This training walks you through why video matters for catalog performance, what Catalog Product Video is and how to create or source...
Webinar learning objectives Build confidence in your app measurement and attribution strategy across iOS and Android. This training is designed for experienced advertisers who want to deepen their understanding of measurement frameworks, improve attribution accuracy and use data-driven strategies to...
