Determining the best buying type and bid strategy
Explore the available buying types and bid strategies for your campaigns.
All Activities
-
-
Monetize your app with Meta Audience Network
Learn to use Audience Network to maximize revenue through bidding.
-
Community Manager Recertification course
Completion of this course is required to renew your Community Manager certification from Meta.
-
-
Amplify campaigns with partnership ads
Explore how to scale creator partnerships, manage permissions in Partnership Ads Hub, and run partnership ads in Meta Ads Manager.
-
Advertising solutions and AI
Explore the role of AI in advertising across Meta technologies and learn how advertisers can benefit from AI-based solutions for ad campaigns.
-
Reach more people on Instagram
Use the Instagram app to connect with your audience and reach more customers.
-
-
Advanced matching for websites
Learn how to set up, configure and troubleshoot advanced matching for websites to help improve Meta ad campaigns.
-
Agency performance knowledge checks
Demonstrate your understanding of Meta Advantage+, ad performance and measurement strategies.
-
Use App Events to Reach, Optimize and Measure
This training is intended for agencies and advertisers who know the importance of Meta Conversions API and Facebook SDK but want to more effectively map business goals to app events and communicate the installation process to app developers. Don't...
-
Create engaging reels to help grow your business
This training provides creative tips to build engaging reels and creative best practices for incorporating Reels into a media strategy. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To...
-
Measure and optimize your Audience Network ad performance
Learn to use Monetization Manager to measure ad performance, improve results with data and optimize your bidding strategy.
-
-
Advanced marketing mix modeling using Meta Open Source project Robyn
Learn how to use Robyn to build marketing mix models that are fast and accessible.
-
How to turn Instagram posts into ads
This course teaches you how to use your posts and stories as ads for your business on Instagram.
-
-
Improve Lead Quality with Conversions API for CRM
Join our free webinar to learn about Conversions API (CAPI) for CRM, a new tool that can help you find better-quality leads. You’ll hear from Meta’s top experts, who will share: How CAPI for CRM can help your business reduce...
-
Optimize Meta Conversions API
Webinar learning objectives This training explores ways to optimize a Conversions API configuration and improve ad performance by applying practical strategies for setup and ongoing maintenance. Learn about event matching, event coverage, event quality, event deduplication and data freshness, and...
-
Drive performance and generate leads with Meta
As people explore more channels, combining a variety of digital and physical touchpoints, and gain more control over the information they choose to share, the strategies you’ve used to reach your target audiences may need to be updated to deliver...
-
Cross-border trade: maximize international sales with Meta
This training will cover proven best practices that can help maximize international sales across Meta technologies. You’ll discover guidance on how to compare destination markets, strategies for implementing cross-border ad campaigns and tactics for setting up operations that help offer...
-
Create audiences in Meta Ads Manager
Learn about the different types of audiences available for ads and how to create them for campaigns in Meta Ads Manager.
-
Reach your business goals with Reels ads
Webinar learning objectives This training explains how to incorporate Reels ads into business-as-usual strategies through Meta Ads Manager, discover optimization tools to adapt your creatives for Reels, and explore how creative partnerships can support Reels ad creation and production. Incorporate...
-
Measure the impact of your ad creative
This training is designed to guide creative strategists on measurement and testing tools to improve creative work for better campaign outcomes. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log...
