All Activities
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All About Facebook Live with CandyLover89
Beauty creator, CandyLover89 shares real stories from her creator journey on Facebook Live and reveals her top tips and tricks for getting started successfully on Facebook Live. Get ready, get set, go Live!
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Opportunity score: experimentally proven recommendations to help improve your campaign performance
Explore how to use opportunity score to improve your campaign performance.
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Commerce Messaging for Businesses
Conversational commerce is about connecting with people through chat by building effective conversational commerce campaigns and establishing a strong commerce presence on Facebook messaging platforms. This virtual training provides you with an overview of how to build a powerful...
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Troubleshooting catalog for Advantage+ catalog ads
This training helps you troubleshoot a catalog for Advantage+ catalog ads and prepare for the Meta Certified Marketing Developer Exam.
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Get Started With the Conversions API - Advertising API Developer
The Conversions API is a direct channel to gather customer activity in a way that supports efforts to honor the choices consumers make about data sharing. The Conversions API continues to send data through browser-independent mechanisms, even when the...
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Build an online presence with a Facebook Page
Learn how to create and maintain a Page, build an audience and implement best practices for posting on Facebook.
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Advanced marketing mix modeling using Meta Open Source project Robyn
Learn how to use Robyn to build marketing mix models that are fast and accessible.
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Stronger Performance with the Conversions API
Advertising tailored to people can be more effective, both for consumers and business performance. In this course, you’ll learn how ads are evolving to provide more transparency and control. We’ll examine the impact this can have on businesses who rely...
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Determine the measurement approach
In this course, we will explore how to formulate a hypothesis and how to select a measurement approach that suits your business needs.
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How to Earn More with Facebook Stars with Dr. Kojo Sarfo
Get ready to take some notes as wellness creator, Dr. Kojo Sarfo, drops gems on how to maximize your earnings from Facebook Stars as a Live creator.
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Explore data and data sources
We’ll explore how to optimize for high-quality data and use summary statistics to interpret statistical outputs.
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Optimize Meta Conversions API
Learn how to optimize the Meta Conversions API and help improve ad performance by applying best practices to maximize event coverage, increase event effectiveness, deduplicate events and maintain data freshness.
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Determining the best buying type and bid strategy
Explore the available buying types and bid strategies to use for your campaigns.
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Find High-Quality Leads This Spring
This session explores how to attract quality leads using lead ads instant forms. We’ll discuss how to set up and optimize your lead ad campaigns to improve performance and the quality of leads you’re generating. We’ll also explore how to...
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The Role of the Newsroom
Get practical advice on how journalists can contribute to your reader revenue approach.
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Create audiences in Meta Ads Manager
Learn about the different types of audiences available for ads and how to create them for campaigns in Meta Ads Manager.
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Prepare and set up catalogs for Advantage+ catalog ads
This course provides developers with a solid foundation of catalog features for Advantage+ catalog ads for web/mobile.
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360 Strategy on Facebook and Instagram: Tottenham Hotspur
Join Facebook's Sports Team Partnership's Lead, EMEA Ronan Joyce and Spur's Social Media Lead, Craig Rodhouse as they illustrate how Spurs leveraged Facebook and Instagram in 2020 to drive business results.
