Opportunity score: experimentally proven recommendations to help improve your campaign performance
Explore how to use opportunity score to improve your campaign performance.
All Activities
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Get Started With the Facebook SDK and App Events for Android and iOS - Advanced Marketing Developer
The Facebook SDK is a set of software components that developers can include in their mobile app to understand how people use the app, run optimized marketing campaigns and enable Facebook login and social sharing.This course helps you understand...
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Configure Facebook SDK and App Events for Android - Advanced Marketing Developer
The Facebook SDK for Android gives you access to Facebook login and social sharing, App Events, the Graph API and mobile app ads. This course helps you install and configure the Facebook SDK for Android and set up App...
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Certification Prep Virtual Training | Business Marketing Strategy - Part 1
Certification Prep Business Marketing Strategist instructor led training sessions provide advertisers guidance on crafting strategic marketing plans and using Meta technologies to achieve business results. This includes developing marketing strategies based on the customer journey, maximizing Meta technologies across touchpoints,...
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Interpret statistical output
Learn how to interpret statistical analysis and regression results to make decisions based on data.
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Build an online presence with a Facebook Page
Learn how to create and maintain a Page, build an audience and implement best practices for posting on Facebook.
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Privacy controls and brand safety
Explore how to use brand safety controls, and learn about standards and policies relevant to ads on Meta technologies.
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Designing A/B tests, conversion lift tests and brand lift tests
In this course, you will learn how to design A/B tests, conversion lift tests and brand lift tests to prove or disprove your test hypothesis and recognize next steps for possible outcomes.
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Selecting campaign objectives and conversion settings
Learn how to select the best campaign objective and conversion settings in Ads Manager for your business goals.
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Identify client opportunities with Meta Business Messaging solutions
Explore Meta Business Messaging's key offerings and learn how to apply them to support client messaging needs.
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Introduction to measurement methodologies
This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. randomized controlled trials (RCTs).
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Meta Certified Advertising API Developer
You can use these curated lessons to help build the skills and knowledge required of a Facebook Certified Ads Product Developer II. Completion of these lessons is a requirement for certification.
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Improve Lead Quality with Conversions API for CRM
Join this webinar to learn about Conversions API (CAPI) for CRM, a new tool that can help you find better-quality leads.You’ll hear from Meta’s top experts, who will share: - How CAPI for CRM can help your business reduce costs...
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Newsgather with CrowdTangle
In this class we'll show you how to chart trends in your country as well as introduce new tools we've launched that make it easy to rank top videos and link in your country. For Entertainment, News and Sports.
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How to build your creative strategy for Ramadan
1. Design Creative to Inspire Action - Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. In this workshop, you’ll learn how to select the format and placement that best supports your business goals.You’ll...
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Grow Your Mobile App Audience With Automated App Ads
Learn how to implement Automated App Ads to help grow mobile app audiences. We examine the benefits of Automated App Ads, review recommendations for successful campaigns and explore tests that can help optimize campaigns. Don't see any events here? Be...
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Choose ad placements, budget and schedule in Meta Ads Manager
Learn how to choose placements and set a budget and schedule for ad campaigns in Meta Ads Manager.
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Understanding Meta Advertising Standards
Learn how to comply with Meta Advertising Standards to effectively place ads with Meta.
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Privacy and data in digital advertising
Learn more about data usage and collection in the ads ecosystem.
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Reach more people on Instagram
Use the Instagram app to connect with your audience and reach more customers.
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Getting started with Meta Ads Manager
Learn about the ad creation process and how to create reports in Meta Ads Manager.
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Measure the impact of your ad creative
This training is designed to guide creative strategists on measurement and testing tools to improve creative work for better campaign outcomes. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log...
