Determine the measurement approach
In this course, we will explore how to formulate a hypothesis and how to select a measurement approach that suits your business needs.
All Activities
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Grow your business with ads that click to Instagram Direct
This workshop is intended to help advertisers use ads that click to Instagram Direct to attract new followers, engage customers and reach their business goals. This training explores Meta Business Messaging technologies, campaign creation in ads Manager, creative best practices...
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Improve Lead Quality with Conversions API for CRM
Join this webinar to learn about Conversions API (CAPI) for CRM, a new tool that can help you find better-quality leads.You’ll hear from Meta’s top experts, who will share: - How CAPI for CRM can help your business reduce costs...
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Revolutionalizing Mobile Shopping on Instagram
Learn all there is to know about Instagram Shopping. Whether you're in commerce or a creator, this webinar will show you the ways in which you can transform your online presence into a business.For Entertainment, News and Sports.
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Using Facebook Ads to Drive Subscriptions
Using five levers (Objective, Targeting, Bidding, Optimization and Format) to engage existing and new audiences in order to drive subscribers.
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Catalog product video to enhance your Advantage+ catalog ads
This course covers the benefits of using catalog product video and how to run ads that use product video.
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Proposing a campaign budget
Learn how to create a budget for auction and reservation buying types.
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Increase your sales with omnichannel ads across Meta technologies
This training begins with an overview of omnichannel marketing strategies. We then explore how to share offline events with the Meta Conversions API and review implementation options. This training concludes with an overview of omnichannel measurement strategies. Don't see...
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Ask the Experts Session: Creative Diversification, Andromeda & The Auction
In this training, Meta's Creative Shop and Marketing Science teams will provide high-level platform knowledge and help answer your questions on how creative diversity, Meta's ad retrieval system, and auction dynamics work together to drive performance. What to Expect:Direct access...
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Improve the ad experience and increase your Audience Network revenue
Learn how to monetize your app with in-app ads, control which ads appear in your app and advertise to grow your audience.
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Improving business results through effective creator partnerships
Learn about partnership ads, creative diversification, and how strategic partnerships with creators can help advertisers achieve their business goals.
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Search lift: measuring the true impact of Meta technologies on search traffic
Add search lift to your conversion lift tests to help determine the accuracy of your attribution analytics results.
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Certification Prep Virtual Training | Business Marketing Strategy - Part 1
Certification Prep Business Marketing Strategist instructor led training sessions provide advertisers guidance on crafting strategic marketing plans and using Meta technologies to achieve business results. This includes developing marketing strategies based on the customer journey, maximizing Meta technologies across touchpoints,...
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Built to grow
Build to Grow is a Meta partnership program focused on supporting top-tier businesses who want to continue on the fast-track of rapid growth.
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Creative Strategy
Develop creative advertising strategies on Facebook, Instagram and Messenger for brands with these three creative topics:1. Create for a Mobile World2. Creative brief development3. Measure the impact of your ad creative
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Building Community on Facebook & Instagram (Part 1)
Blavity COO, Aaron Samuels, shares his organization’s growth path and best practices.
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Engaging Your Sports Fans and Community
Community is at the core of any sports organisation; join us to learn more about solutions on Facebook and Instagram to drive fan engagement and build community.
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Meta Advantage+ leads campaigns: generating high-quality leads with AI
This course explores the streamlined leads campaign setup experience and explains its benefits.
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Use WhatsApp for a business
Learn how to create a WhatsApp Business Account and explore key features for communicating with customers.
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Improving performance through ad creative
Learn how to implement best practices for ad creative in Meta Ads Manager.
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Increase campaign performance with partnership ads
In this course, you'll discover how to use partnership ads, to help improve your campaign performance. You'll also explore how to work with creators and how to create a partnership ads campaign in Meta Ads Manager.
